Schwarzkopf Professional merges Integrated Bonding Technology with its Blondme Color and Care ranges, creating a next generation of products for hairdressers. Instead of products used specifically for bonding services that require an extra step during the coloring, lightening or lifting process, the new Blondme helps hairdressers to blonde and bond their clients’ hair in one easy step, while the care range helps to maintain the hair’s repaired condition.

The Blondme colors and toners cater to blonde clients whether they want cool, honey, caramel or toffee tones or iridescent, creamy, platinum or bronde looks.

“I add a caramel glow to dark hair with Blondme Bond Enforcing Paint-On Lightener and Blondme Bond Enforcing Blonde Hi-lighting,” says Kim Vō, global Blondme ambassador.  “My clients want their blonde to be bright and beautiful, they want to illuminate. But it’s all about personalizing the blonde tones to fit their personality, skin type and eye color.”

For more information, visit schwarzkopfprofessional.com.