Kelly Cardenas is a happy, positive guy. A really happy, positive guy. And why not? He has a great family, two namesake salons (Chicago and Las Vegas), an advanced academy and a great career. But don’t think: “big shot.” His mind is on turning his employees into millionaires and creating an incredible client experience.
Drawing from decades of salon life experience, Valenzuela peels back the layers of a hairdresser's psyche with candidness and compassion, highlighting the delicate balance between unbridled creativity and the structured approach essential for thriving in today's competitive salon landscape.
The number one reason a client moves to another salon goes like this: “I always walked out looking the same.” How did this happen? You stopped doing a consultation for returning clients because familiarity fooled you into thinking you knew the client so well it wasn’t necessary. Wrong.
Carlos Valenzuela has a genius for life. His successful professional beauty career and his deep connection to the stylist has made him a mentor and model to be followed.
Even when you’re flush, I hope you still watch your pennies. Money isn’t everything; however, not having cash on hand forces you to make choices you don’t want. Here are the critical items to living with inflation for salon professionals.