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So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
"The busiest stylist in my salon is booked three weeks in advance because she starts off every client visit with a traditional, attention-to-detail consultation." Get a checklist to guide you through your best client consult!
Money may not bring happiness, but a salon shutdown proved that no money is a bummer and totally stresses you out. We salon professionals excel at our skills, creativity, and ability to make money, but often lack the discipline to keep it. Yes, this is officially a tough love blog. Take a seat.
The costs--and benefits--of a creative lifestyle.
Goodwill promotions work like homeopathic medicine—a bit slower, but permanently. Just the kind of loyal clients you want.
Check out the list of proven salon happiness enhancers to add to your motivational arsenal.
We all experience the moody client in our chair. You know you are in for it as you approach the reception area. The receptionists sit huddled and silent after attempting a cheerful greeting. Not good, you think. You have two basic choices: ...
Here's how to make some MAGIC in your client's lives by helping them see that for good or bad, we are all evaluated on how we present ourselves.
During the ordeal, I kept thinking of how I must warn all cosmetologists of the need for self care.
Art Benavidez's Collection
