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The number one reason a client moves to another salon goes like this: “I always walked out looking the same.” How did this happen? You stopped doing a consultation for returning clients because familiarity fooled you into thinking you knew the client so well it wasn’t necessary. Wrong.
The choice is clear: you either struggle with the discipline of exercise or put it off and deal with the pain of immobility and illness later.
Drawing from decades of salon life experience, Valenzuela peels back the layers of a hairdresser's psyche with candidness and compassion, highlighting the delicate balance between unbridled creativity and the structured approach essential for thriving in today's competitive salon landscape.
Even when you’re flush, I hope you still watch your pennies. Money isn’t everything; however, not having cash on hand forces you to make choices you don’t want. Here are the critical items to living with inflation for salon professionals.
The costs--and benefits--of a creative lifestyle.
Creativity is learned, can be diminished or enhanced, is addictive, and so satisfactory it may well be the key to happiness, and just like your cat, creativity must be stroked or it will run away at first chance.
During the ordeal, I kept thinking of how I must warn all cosmetologists of the need for self care.
“Salon professionals can misunderstand making money with building wealth, and without a timely heads up, leave the salon with little to show for a lifetime of salon work. I’ve seen this happen too many times.”
Carlos Valenzuela has a genius for life. His successful professional beauty career and his deep connection to the stylist has made him a mentor and model to be followed.
There's a business aspect to being a beauty professional that can be learned and mastered. Here are the main reasons why you might be struggling, and what to do about it.
