Alfaparf Holds Launch Event in Beverly Hills for New Semi Di Lino

With onstage styling, Alfaparf Milano demonstrated the color protecting and shine-enhancing effects of their new Semi di Lino lines at an event in Beverly Hills.

Cristalli di Seta by Alfaparf Milano

Alfaparf MIlano's Cristalli di Seta is a two-phase smoothing serum for all hair types. It contains Urban Defense Pro, its new active ingredient that protects the hair fiber from pollution.

New Color Wear Hair Color Line from Alfaparf Milano

 Italian professional hair color and care line, Alfaparf Milano, recently introduced its new vegan color line, Color Wear.

Alfapart Milano’s Semi di Lino Diamante line

Alfaparf Milano’s Semi di Lino Diamante line

Alfaparf Milano Launches Stylist Relief Fund and #SilverLinings Campaign

Alfaparf is asking stylists to share their #silverlinings story on Instagram. Stylists that share their stories are automatically entered to participate in the $400 dollar giveaway of the Alfaparf Milano Stylist Relief Fund. 

Supermeches+ Fast Bleaching Cream by Alfaparf Milano

Supermeches+ Fast Bleaching Cream lifts four levels in 20 minutes or seven levels in 50 minutes. Cotton oil battles dehydration and adds moisture, and the cream works for fast, free-hand and partial bleaching work for all hair types. For more ...

Blonding Naturally Evolves: Alfaparf Milano Introduces Color Wear Gloss Toner

This new liquid demi-permanent color gives stylists and their clients everything they want for a perfect blonding experience.

Sponsored by Alfaparf

Alfaparf Milano Announces Colorist of the Year Winner

Milena Rose Ghattas, Beverly Hills Colorist and Curl Care Specialist, won the title.

Alfaparf Announces Style Stories, Its 18-Piece Styling Collection

Every client has a story, and so does his or her hair. Alfaparf’s new line, Style Stories, includes 18 styling products that are the perfect tools for tackling every occasion.