Introducing Cécred, a haircare brand founded by Beyoncé Knowles-Carter, launching in tandem with the Cécred x BeyGOOD Fund, awarding an annual $500,000 to fund cosmetology school scholarships and salon business grants across 5 cities chosen for their large, diverse community of hairstylists.
Showcase authentic hair identity with BOB (Back of Bottle)™, a clean ingredient haircare line. Steer clear of complicated, harmful ingredients and prioritize skincare and scalp health. With no sulfates, no parabens, and no harmful ingredients, you can give your clients clean, healthy, beautiful hair.