See The Light: New from NovaLash for Eyelash Extension Application
A new tool for beautiful illumination.
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NovaLash celebrates Beth Fetzer as she retires from her position as Chief Operations Officer.
Novalash CandiedLASHES add a pop of color to a traditional lash service.
For luxurious-feeling lashes with a natural look, NovaLash's novaMINX Odds are the way to go. The extensions are created to mimic real mink fur.
MODERN SALON Editor in Chief Alison Alhamed gets a set of NovaLash Eyelash Extensions. Read her review, see the before and after and learn about the financial opportunities lash extensions provide professionals.
Just like face-framing highlights brighten up a face, lash extensions give clients a more youthful, healthy glow. Here are 10 must-see lash transformations from NovaLash artists.
Available in either white or black, this stylish addition is the professional and polished look your salon deserves.
There are some things in life that come together just like a fairytale. For NovaLash founder and CEO Sophy Merszei, her dream to make the world more beautiful one lash at a time has turned into an empire of lashing success—the brand celebrates its 15th anniversary this month.
Raylene Cravens, owner of Lash by Lash studio in Oklahoma City, was just named NovaLash's 2019 Lash Artist of the Year. Here, she shares her top five tips for lash success.
When it comes to lash extensions, the adhesive is a star player. NovaLash’s Platinum Bond High Speed adhesive has all the qualities of traditional Platinum Bond that everyone loves, plus it’s speedier, produces lower fumes and is less irritating to eyes.
“February 14 is the perfect time to promote new business,” - NovaLash Brand Ambassador Alison Colletti of White Lies Extension Studio in New York
Sponsored by NovaLash
Here's a go-to lash design that’s tailor-made for a romantic date night.
Sponsored by NovaLash
NovaLash's Platinum Bond lash adhesive is oil-proof and instantly waterproof. Your clients will have the ability to shower, swim, or sauna right after service.
Eighteen talented “lashionistas” have been selected to represent NovaLash in 2019.
As NovaLash prepares to crown their next LASHoff winner, the ultimate lashionista, we share these profiles of past winners who talk about what it takes to be a great lash artist.
Take this multiple-choice quiz and test your lash extension comprehension.
Sponsored by NovaLash
NovaLash’s limited-time holiday bundle features a NovaLash mascara and LASHwand, and a totable LASH Tumbler as a thank-you gift.