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Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.
In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.
An alternative to microblading that's more universal for your clientele, this permanent makeup service continues to gain popularity.
According to research by Cosmetify, ColourPop is the number one beauty brand in the US. See the other brands that made the list.
From runway, to film, to print - makeup has the ability to complete or transform an entire look, create a mood or define elegance. Through creative application, artistry, vision and technique, the NAHA Makeup Artist of the Year category honors the best makeup artists in the industry.
Prepare for the most wonderful time of the year with these beauty favorites.
The Makeup Artist Sanitation Standard was created out of the desire to elevate makeup artists best practices and gives clarity and confidence through its instructional information.
Advice from Cosmetic Alchemy's brow diva, Diana Menendez.
We spent a little too much time admiring these beautiful examples of eye makeup this weekend.
What do you do for the client needing to glam up for a red carpet event when she only has 15 minutes? Nikki La Rose shares her tips for making a client look beautiful and confident with just a few easy touches.
“It’s only going to get more popular.” Here's why consumers can’t get enough of lash and brow services.
Brow Lamination originated in Russia and launched to an American market last year.
The annual Hollywood Beauty Awards (HBAs), founded by Michele Elyzabeth, will celebrate their 6th year honoring the architects of beauty on Thursday, February 6, 2020 at the Taglyan, recognizing talent in hair, makeup, photography and styling for Film, TV, Music, the red carpet and editorial, as well as special honorees.
Kylie Jenner sold 51 percent of her cosmetics and skin care brand to Coty for $600 million.
Using the face as their palette, this category celebrates the craft of makeup artistry's finest.
LORAC Artistry Adviser, Kelsey Deenihan, created a bold, punk look yesterday at the Libertine SS20 NYFW runway show.
An entrepreneur and innovator, Alicia Grande talks about how she knew she had gold when she discovered her lash serum and how she never lost faith.
