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Upselling hair color to clients in their early 20s, women approaching middle age, men turning gray, and those who are tired of coloring in general all require different marketing techniques. Here's how you do it.
Tracy Liguori, Scruples co-president mar-keting/advertising, off ers advice for salons to build retail sales this season.
Eufora’s Director of Business Education, Joanne Magana, encourages stylists and salon owners to realize their phobia surrounding retailing is a faux-fear.
Eufora’s Director of Business Education, Joanne Magana, encourages stylists and salon owners to realize their phobia surrounding retailing is a faux-fear.
When it comes to haircolor, BALAYAGE is at the top of just about every search - from both professionals and consumers. Here are some tips from balayage expert, Eva Scrivo.
MODERN spoke with Van Council about some of the things he suggests for building a successful career in the salon industry.
MODERN SALON Guest Blogger Carlos Valenzuela shares a consultation technique to help clients "see" themselves ...
Philip Ring (@phildoeshair), the Phoenix, Arizona based artist, has been dealing with hair color challenges throughout his professional career, but he now has a new, more personal challenge to deal with both in and out of the salon. Recently ...
We spotted this excellent advice piece from Eufora's Joanne Rempel, the color development manager, and are sharing it because it offers terrific suggestions and entry points into more creative color for your guest--and more satisfying work ...
We spotted this terrific piece on the International Salon and Spa Business site and are sharing it here. It was written by Elisa Fischer, TIGI General Manager for the Americas, a dedicated advocate for hairdressers and leader in the professional ...
Tip number six on my list of the things you can do RIGHT NOW to be a better haircutter is to create and follow good guides. If you cannot see the guide, don’t cut. If you lose the guide, go back and find it. If you cut the ...
My TOP FIVE skin saving tips:PRE CLEANSEMy number one skin secret to combat dry skin is to pre-cleanse. Heralding from the skin savior land of Korea, pre-cleansing products are hitting the shelves of salons and stores everywhere. How to ...
Tip number five on my list of the things you can do RIGHT NOW to be a better haircutter is to section hair cleanly. A house is only as solid as its foundation. A haircut is only as good as the base upon which it is build. ...
Tip number three on my list of the things you can do RIGHT NOW to be a better haircutter is to understand the texture of your tools. The same line or the same shape cut with a scissors, a razor or a clipper is NOT the same. It looks ...
Tip number two on my list of the things you can do RIGHT NOW to be a better haircutter is to have a plan for the haircut before your begin the haircut.In this tip I am not speaking of your client consultation. We have already addressed ...
Shear BeautyShears are an integral part of your health and success as a stylist. Picking the perfect pair is not a time to try to save a buck or make an unresearched impulse-buy; you’ll be using these every day, multiple times a day, so ...
One of the greatest benefits for owning your own boutique salon is the opportunity to increase your revenue through retail sales. At Sola Salon Studios, the possibilities are endless—from handpicking the professional brands of your choice ...
