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There are some things in life that come together just like a fairytale. For NovaLash founder and CEO Sophy Merszei, her dream to make the world more beautiful one lash at a time has turned into an empire of lashing success—the brand celebrates its 15th anniversary this month.
Raylene Cravens, owner of Lash by Lash studio in Oklahoma City, was just named NovaLash's 2019 Lash Artist of the Year. Here, she shares her top five tips for lash success.
When it comes to lash extensions, the adhesive is a star player. NovaLash’s Platinum Bond High Speed adhesive has all the qualities of traditional Platinum Bond that everyone loves, plus it’s speedier, produces lower fumes and is less irritating to eyes.
“February 14 is the perfect time to promote new business,” - NovaLash Brand Ambassador Alison Colletti of White Lies Extension Studio in New York
Sponsored by NovaLash
Here's a go-to lash design that’s tailor-made for a romantic date night.
Sponsored by NovaLash
NovaLash's Platinum Bond lash adhesive is oil-proof and instantly waterproof. Your clients will have the ability to shower, swim, or sauna right after service.
Eighteen talented “lashionistas” have been selected to represent NovaLash in 2019.
As NovaLash prepares to crown their next LASHoff winner, the ultimate lashionista, we share these profiles of past winners who talk about what it takes to be a great lash artist.
Your clients have places to go and reasons to get dressed up this holiday season! Make sure their lashes are holiday-ready with this glamorous lash design by NovaLash Ambassador Josephine Blankstein.
Sponsored by NovaLash
Kelley Delmonico has been a certified NovaLash lash artist for five years and American Volume certified for three years. She says 90% of her clients get NovaLash American Volume lashes.
When it comes to winter care for lash extensions, says NovaLash Ambassador Andrea Bucci, it’s all about hydrationmoisturizing.
Sponsored by NovaLash
Eyelash services are one of the hottest subsets of the beauty industry, and this growing market has yet to see a proper chair for these processes. Takara Belmont’s Riche chair is here to finally change that.
NovaLash Lash+Doctor eyelash and eyebrow growth serum is enriched with peptides, natural plant extracts and multi-vitamins to condition, strengthen and maintain healthy hair growth via existing live eyelash and eyebrow follicles.
The season when it’s all about dressing up and having fun is here. The spookier and zombie-er the better!
Sponsored by NovaLash
Whether your client wants to be a sexy witch for Halloween, or a Boho siren at one of her holiday parties, the cat eye is a reliable go-to.
Sponsored by NovaLash
How do you tell a client that those old lashes have to go so you can get the best results with a fresh application? Here's how to make a clean sweep.
Complete the quiz and you’ll be entered to win a free NovaLash Classic Certification Class, valued at more than $2,000!
Sponsored by NovaLash
