Iconic Blonde by Itely Hairfashion
ICONIC BLONDE by Itely Hairfashion is an extra performance hair decolorizer that works to eliminate yellow residue when lightnening.
ICONIC BLONDE by Itely Hairfashion is an extra performance hair decolorizer that works to eliminate yellow residue when lightnening.

See how Jordan Heidenwith, a 2017 Game Changers honoree, transitioned this client from grown-out platinum and dark roots to a more natural and manageable blonde.

Eslabondexx Bleach permits up to three lightening services in one day, thanks to its built-in damage protection.

Hairtalk introduces its new ultimate blonde Platinum 60A, an icier version of its former color 60

Ice with a touch of neon. Get the formula!

Wintertime is a period of transition for blondes. Say "goodbye" to warm, sunkissed locks and "hello" to cooler blondes with hues of platinum and ashy shades. Here, Nancy Braun, Balayge Expert and L’Oréal Professionnel Artist, shows how you can help your clients achieve their best winter blonde look yet!
Sponsored by L'Oréal Professionnel

Clark Le (@Clark_Leq) of Obadiah Salon, Bellevue, Washington says "My client had not had her hair done almost a year. She is ready to go blonder over all, but she still want to keep it low maintenance. We decided to cut 2 inches off, ...

Amy Makin (@themakoshark) of The Secret Warehouse, Liverpool, England, loves "transforming my clients hair and doing big color changes or color corrections." Makin always begins each service with a full consultation including tests on ...

Willow Shull (@willowshull) of Kharma Design Studio, Victoria BC, caught out eye with this gorgeous white ice blonde accented with some pretty blue peek-a-boo pieces. "Her hair was already pretty light golden blonde," says Shull ...

Hannah Stephens (@hannahstephenss), salon manager of Salon24, Conway, South Carolina, wows us with this lovely transformation. Here, she shares the details:Step 1: After removing six inches, balayage with Keratin Complex "It's ...

Joseph Cuozzo (@joseph_cuozzo) a Master Color Expert with Wella Professional and owner of Cuozzo Studio for Hair in Madison, NJ and Oranjestad, Aruba says, "This client had very fragile hair. When she came to us her hair was very over ...

Terra Shapiro (@terrashapiro_atjuansalon) in Sherman Oaks, California, specializes in blondes and color correction. When we saw this correction on Instagram we had to know more. Here Shapiro shares the how-to for this amazing ...

How cool is it that Lauren Wheeler (@Lo_Wheelhouse), a stylist and owner of Wheelhouse Salon in San Clemente Beach, CA, so efficiently—and generously—shares her process and formula on Instagram with these photos and text? Very ...
Get the formula for this freezing cold icy shade by Wella artist Caroline Kim.
Learn HOW TO take your client from golden to icy blonde in this step by step by Marcus Byerly. It's all about toning.