On Tuesday, April 2, in line with the beginning of Earth Month, Environmental Advocate and Wellness Expert Hilaria Baldwin teamed up with Aveda to unveil an art installation made from 100% recycled materials at FIT in New York City.
Instead of using synthetic silicones to get the slip and softness of a normal shampoo and conditioner, the vegan, 95% naturally-derived products are formulated with Abyssinian oil, a natural silicone alternative. The products are still infused with Aveda’s calming, 100% naturally-derived, fan-favorite Shampure aroma.
This multitasking brow pencil comes in four hair color-complementing shades and is enriched with a blend of botanically derived conditioning agents, waxes and minerals. Brow Definer delivers a smooth application and long-wearing color that’s smudge-proof and resistant to water, sweat and humidity.
Aveda’s annual Earth Month campaign is back for 2019, but with a new look! To celebrate its new partnership with charity:water, one of the leading NPOs bringing clean water to developing nations, Aveda is introducing a limited-edition Shampure Hand & Body Wash with 100% of sales going to charity:water.
Dusty Rhode, Lupe Voss and Tatum Neill are the first three artistic directors named to Aveda's new Artistic Team dedicated to the brand's North American market.