Platinum Blonde Bob with Baby Blue Tips

Serena Loren's color work is stunning and she charted this journey, phase by phase.  Get her how-to here!

Learn the Secrets of a Blonding Master

He travels between Miami, Los Angeles and New York, bringing beautiful hair color to his clients. Now Derek Cash is traveling to bring education to a salon near you.

The $1,000 Color Correction: 9 Hours, 15 Bowls of Lightener and More Than 120 Foils

Do you follow Jamie Dana on Instagram or YouTube? Just wait until you see how she achieved this transformation!

Iconic Blonde by Itely Hairfashion

ICONIC BLONDE by Itely Hairfashion is an extra performance hair decolorizer that works to eliminate yellow residue when lightnening.

MAKEOVER: Grown-Out Platinum to Natural, Manageable Blonde

See how Jordan Heidenwith, a 2017 Game Changers honoree, transitioned this client from grown-out platinum and dark roots to a more natural and manageable blonde.

Snow White: White Blonde Color Formula from Nouvelle

Eslabondexx Bleach permits up to three lightening services in one day, thanks to its built-in damage protection.

Hairtalk Introduces Platinum 60A Extensions

Hairtalk introduces its new ultimate blonde Platinum 60A, an icier version of its former color 60

Icy Elegance with Neon Teal Tips

Ice with a touch of neon. Get the formula!

Winter Hair Color Trend: Icy, Blonde Balayage How-to

Wintertime is a period of transition for blondes. Say "goodbye" to warm, sunkissed locks and "hello" to cooler blondes with hues of platinum and ashy shades. Here, Nancy Braun, Balayge Expert and L’Oréal Professionnel Artist, shows how you can help your clients achieve their best winter blonde look yet!

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