2013 Cutting Countdown Education Event
Twice a year the Cutting Countdown event features new and exciting ways of how to do short, medium and long looks—it’s a fun way to show stylists, new or veterans, trends for the season.
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Twice a year the Cutting Countdown event features new and exciting ways of how to do short, medium and long looks—it’s a fun way to show stylists, new or veterans, trends for the season.

Three different Goldwell shades are alternated in slices and weaves. “If you want to punch it up, adjust the formula of the lightener,” Edick says. “It’s a great color design to complement Nick’s fun razor cut.”
Patrick McIvoe, artistic and techniCulture director for Goldwell and KMS California, uses Goldwell Topchic and Elumen for his dip dye technique.
Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California shows how you can create high impact color on natural, virgin hair without bleaching or decolorizing first. Watch this video!
You can plan for success, but sometimes failure happens, says Patrick McIvor, artistic & techniCulture director for Goldwell and KMS California. Even though we rise and we fall, when we hit a speed bump in the journey to success it doesn’t mean you should give up. Read McIvor's best practices you should do after graduating.
Kao Salon VP Sandra Humphries directs an education team that inspires passion and creativity.
The Goldwell Color Zoom 2013 Beautify Collection is, well, beautifully illustrated in this lush video. Gorgeous colors, inspired hairstying and creative choices all presented via this video that "knits" all these things together.
Colorist Rona O'Connor, who will appear on TV's The Balancing Act, gives a makeover to create a '50s inspired Little Rascal blonde on actress Valerie Azlynn.
Patrick McIvor grants Modern Salon Media the exclusive interview on his appointment as Artistic and techniCulture Director for Kao, the parent company of Goldwell and KMS.
Sandra Humphries, Vice President of Education, Salon, for Kao USA Inc., announced today that Patrick McIvor will work with the company as Artistic and TechniCulture Director.