
Kenra's Shaping Spray 21
Shaping Spray 21 by Kenra Platinum is a professional alcohol-free hairspray. This technology provides maximum moisture retention with an extra firm hold and high shine finish.
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Shaping Spray 21 by Kenra Platinum is a professional alcohol-free hairspray. This technology provides maximum moisture retention with an extra firm hold and high shine finish.






The Beauty Changes Lives Foundation and Wella’s Hairdressers at Heart are honored to announce the winners of the Fall 2017 Vidal Sassoon Professional Beauty Education Scholarship.
The Hot Tools Black Gold 1" Ionic Salon Flat Iron features even heat distribution with it's 24K Gold styling plates. Black Gold combines Titanium's corrosion-resistance to styling products with Hot Tools' Micro-Shines Ceramic Finish to minimize friction and reduce damage to hair.
The legendary colorist, salon owner and educator was recently honored as an “Icon” at the Professional Beauty Association and National Cosmetology Association’s Legends and Icons gala for her contributions to the salon industry. Also the spokesperson for Joico’s Vero K-Pak color, owner of Minardi salon in NYC and founder of her own luxury color care line, Minardi continues to thrive and excel in the world of color.
Cyrus Bulsara, president of Professional Consultants & Resources, (proconsultants.us), and expert consultant in the salon industry, recently released the 2009 Salon Haircolor Study. The report reveals all hair care service revenues in salons grew by only 1.5 percent to $50.3 billion in 2009, for the lowest growth in 20 years. But hair color services grew at twice the rate and by 3 percent to $14 billion in 2009.
The sexy, sizzling CHI brand has partnered with the hottest show in Las Vegas. Planet Hollywood’s Peep Show starring Holly Madison of The Girls Next Door and Dancing With the Stars is now playing nightly in the new CHI Showroom. Now hundreds of audience members each day are enjoying the hit “striptease spectacular” and, at the same time, learning about CHI’s extensive range of professional products and tools.
Joanne Magana, professional beauty coach and consultant, joins Choose Beauty to share her thoughts on taking time to evaluate your brand, giving back, and how the pandemic will change the salon industry.