
Dramatic Makeover: From Gate Guard to Supermodel
Engaged to be married in October/November, this client was in need of a major makeover to prepare for her big day! You have to see the full transformation for yourself.

Engaged to be married in October/November, this client was in need of a major makeover to prepare for her big day! You have to see the full transformation for yourself.

Gabie Vossler specializes in blonding in Honolulu, Hawaii.

The Aveda formula represents the delicate shades of ash, blue and silvery violet that sparkle when the sun hits falling snowflakes.

Blonding expert Gabie Vossler constantly has clients coming in who haven't been properly consulted on how to maintain their blonde at home. Here's an example of how Vossler achieves the perfect blonde and helps her clients maintain it.

Allyssa Cox (@allyssaofbellavoi) of Bella Voi Hair Studio, Mountville, PA, had a fun and interesting challenge with this client. Here she shares the details for this dramatic makeover.

What role does scalp condition play in healthy hair, what can stimulate hair growth, how can stylists help clients prevent hair loss before it starts, how can clients keep hair healthy and how can stylists best recommend an at-home treatment plan for clients with thinning hair?

When formulating a red, why stop at just an all-over color? In this formula breakdown, Arsova Salon in Chicago takes a blunt texturized bob to the next level by creating a fire-y red balayage.

This makeover was created in 3 easy steps. How-to here.

Tess Howroyd (@HairByTessMarie) of Kharma Design Studio in Victoria, B.C., says her client has not done her hair for almost nine months. It was time for a refresh. Here Howroyd shares the details for this color update.

Jon Reyman, using Olivia Garden and Aveda, created timeless finger waves for the Chiara Boni fall/winter 2017 collection, shown at the most recent NYFW. Here he offers details.

Aveda Artists Lupe Voss and Tristan Morrison create graphic color transitions that emphasize bold, futuristic cuts.

For guests ready to transition from winter to spring, Anne Skubis, makeup artist and director of marketing, Aveda Institutes, created a look that adds a dose of greenery to their face beat using Aveda cosmetics and skin care products.

Aveda’s New Dual Exfoliation Treatment isn’t the run-of-the-mill facial. And while it’s relaxing, it’s designed and marketed as more of a treatment. I’ll admit that anything that comes from nature, sans serious chemicals, I’m a bit of a skeptic of its performance. But after experiencing the Dual Exfoliation Treatment facial for myself, I’m a believer.

On January 1, Aveda presents the new Tulasara Wedding Masque Overnight, formulated to work at night while skin rests to reveal bright, wedding-day skin the following morning. Additionally, Wedding Masque Eye Overnight firms skin around the eyes for a more lifted look

Pantone's 2017 Color of the Year is Greenery! See an interpretation and formulation from Aveda Global Artistic Director, Hair Color, Ian Michael Black.

The Estée Lauder Companies Inc. announced the appointment of Barbara De Laere to Senior Vice President/General Manager, Aveda – North America.

At the HAIR+ Summit, Aveda's Bridget Behrend and Robert Navarez introduce the newly launched Invati for Men which uses tumeric and ginseng to stimulate the scalp and help reduce hair loss.