How to Build a Successful Holiday Campaign for Your Salon
Start planning now to engage your salon team and build a successful holiday campaign.
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SEARCHMENUSEARCHStart planning now to engage your salon team and build a successful holiday campaign.
Paul Mitchell step-by-step guide to creating the Volume Twist holiday updo.
Get the steps to create a braided holiday hair style that's easily achieved in four steps.
In time for holiday get-togethers, special soirées and fabulous parties, Joico is releasing a series of videos that help everyone ring in the season in style.
In addition to adding monthly articles on health education, inspiration and peer profi les to the magazine, this January we will launch a Healthy Hairdresser resource center on modernsalon.com, a Healthy Hairdresser Tuesdays e-letter and Healthy Hairdresser tips and encouragement on our social media, all designed to help you maintain a healthy body, healthy spirit, healthy mind. We are also planning expanded sections on key wellness topics, a special MODERN SALON Healthy Hairdresser guide and a Healthy Hairdresser challenge.
Celebrity-influenced color trends make this the most glam season yet!
Men want to look well-groomed this season! They appreciate—and, let’s face it, they need—advice from a pro.
Your busy clients want their fingers and toes on display in seasonal splendor as they host dinners, attend holiday parties, travel and make end-of-year professional presentations—plus they need stocking stuffers! Are you ready?
The professional beauty consultants at CosmoProf and Armstrong McCall are on call to help you with hands-on holiday planning, merchandising, promotion and more. To get you started, they have again exclusively sponsored this special edition of MODERN SALON Holiday. Inside you will find the latest updates and recommendations from select brand partners on how to make the most holiday magic possible inside your salon this year, and to plan for an abundant start to 2014, too.
Give your clients a delectable dose of holiday cheer with these special gift packages and offers.
Check out 10 fresh looks to suggest to clients as they prepare for this season’s festivities.
During this most enchanting time of the year, stylists have even more influence than usual to help clients discover services.
After you’ve given your clients the gift of gorgeous hair color— the foundation of any holiday glow— the pros at Beth Minardi Signature Color and Care say to be sure to follow up with great styling tips and finishing options.
Stephen Wang calls this look “the glamorous counter to the beach wave,” the perfect option for a sophisticated event with its formal, deliberate placement of polished loose curls.
Stephen Wang says an elegant updo that starts with a strong foundation created by a carefully crafted blowout can take time, but it will allow your client’s look to go all the way from opening gifts under the tree to kissing under the mistletoe.
Prep first: “For this look, the hair needs body,” says Wang. “Cleanse with Minardi Wash 1: Weightless.
Plan now to attract new clients, stay engaged with current clients, learn new techniques and get the edge by partnering with technology.