Bringing in Clients With Goodwill Promotions
Goodwill promotions work like homeopathic medicine—a bit slower, but permanently. Just the kind of loyal clients you want.
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Goodwill promotions work like homeopathic medicine—a bit slower, but permanently. Just the kind of loyal clients you want.
The number one reason a client moves to another salon goes like this: “I always walked out looking the same.” How did this happen? You stopped doing a consultation for returning clients because familiarity fooled you into thinking you knew the client so well it wasn’t necessary. Wrong.
Recently, I added three days in a salon to my forty-three year beauty career. I waited a couple of months before sharing anything with my readers, because random observations are usually not what’s really happening. In order for me to ...
So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
We all experience the moody client in our chair. You know you are in for it as you approach the reception area. The receptionists sit huddled and silent after attempting a cheerful greeting. Not good, you think. You have two basic choices: ...
Here's how to make some MAGIC in your client's lives by helping them see that for good or bad, we are all evaluated on how we present ourselves.
Even when you’re flush, I hope you still watch your pennies. Money isn’t everything; however, not having cash on hand forces you to make choices you don’t want. Here are the critical items to living with inflation for salon professionals.
As you make your money, think of the future. Resolve to never live paycheck-to-paycheck. Here are a few rules I follow.
After an unprecedented and crazy time, how do you want to move forward? What do you want a workday to look like? What needs to adjust, stay in your life or go? Here’s an opportunity to rethink how to lead a more fulfilling life and reprioritize your needs, wellness, and health.
New educators often show insecurity about being a good teacher, especially when training platform artists. This normal stage of development makes some go to great lengths to be liked and to unleash an emotional rollercoaster relationship with ...