Joico K-Pak Sun Therapy Treatment Masque
Creamy conditioning treatment moisturizes and soothes.
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Creamy conditioning treatment moisturizes and soothes.




Joico’s Global Destination Education (GDE) this January 2018 will be at the Level at Meliá Caribe Tropical resort in Punta Cana, Dominican Republic.
Joico hair color and care company has tapped the talents of celebrity colorist and internet “phenom” Johnny Ramirez for the launch of their new color line, LumiShine, launching in September. Joico’s LumiShine Repair+ Permanent ...
The week before this year's Golden Globe Awards, lucky attendees to The Hospitality Suite in Beverly Hills received the star treatment from JOICO's Celebrity Colorist, George Papanikolas.
Celebrity Hairstylist Frederic Aspiras designed the hair fashions to take the character Patrizia Reggiani from the 1970s to the 1990s.
Joico has teamed up with Rock of Ages to bring you head-banging style and prizes. Rock on!
Joico recently announced that Paul Norton, whose clients include Robin Wright, Adrian Brody, Victoria Justice, Brooke Shields and most recently Gina Rodriguez, will serve as “Joico Spokesperson and Celebrity Hairstylist. ...
Features: Weightless formula can be used as both a treatment and styler. Contains a blend of manketti, argan and evening primrose oils, to help seal and nourish the cuticle—preventing premature color fading. Benefits: Conditions hair for ...
Calling all sc-fi fans -- particularly those who enjoyed the movie The Fifth Element -- Joico Guest Artist Chad Demchuk created this collection which features various hair interpretations of the classic sci-fi movie.
Adele’s larger than life upstyle matched her larger than life voice. Helen Mirren’s bouncy waves reflected her exuberant personality. This year the Golden Globes red carpet allowed stars to showcase their personal style with sass and panache, says Joico International Creative Director Damien Carney. Here are Damien’s picks for the best looks of the evening and tips for recreating each look.