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Style|Articles|May 15, 2024

Formaldehyde-Free Keratin Treatments: A Breakthrough System by Pure Brazilian

Today’s clients want to know that their hair products are safe as well as effective. Salon pros are excited about CLEAR Solution from Pure Brazilian, an all-new formaldehyde-free smoothing system that delivers the gorgeous results you expect using none of the harsh chemicals often associated with keratin treatments. Learn about this breakthrough system and find out how you can boost your creds with a Pure Brazilian certification.

How to Become a Hair Color “Swiftie”

Your color services can be accomplished more swiftly than ever—think 10-minute processing—with the new CHI Color Express non-ammonia permanent hair color.

NAILS Guide to Natural Ingredients

Our friends at NAILS Magazine have compiled a list of natural ingredients and how you can implement then into the beauty regimens and salon services, everything from almonds and avocados to yogurt and volcanic clay.