Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.
by Shanalie Wijesinghe, Content Strategy Director, Boulevard
Inside the Systems That Power an Elevated Salon Experience
From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Data shows that referral clients spend more money than non-referral clients, come back for a second appointment much faster than non-referral clients, and book far more appointments each year than non-referral clients.
by Shanalie Wijesinghe, Content Strategy Director at Boulevard
According to new data from Boulevard, despite their collective desire to open new revenue streams and improve client satisfaction, most salons have yet to meaningfully explore the world of memberships.
by Shanalie Wijesinghe, Content Strategy Director, Boulevard
The partnership affirms the platform provider's commitment to sustainability, while offering a fully integrated sustainability solution for Boulevard Salons.