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Data shows that referral clients spend more money than non-referral clients, come back for a second appointment much faster than non-referral clients, and book far more appointments each year than non-referral clients.
In Day 2 of the 2024 SALON TODAY 200, we celebrate the honorees in the category of Client Retention and Referral, including Rachel and Jason Gribbin, owners of Define Hair & Skin in Ellicott City, Maryland. These owners know a salon's ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.
