
A Showcase of Innovation and Inspiration: Beautyworld Middle East 2025
Held from October 27-29, 2025 at the Dubai World Trade Centre, the event drew more than 2,500 exhibitors and a record 85,297 visitors from 178 countries.

Held from October 27-29, 2025 at the Dubai World Trade Centre, the event drew more than 2,500 exhibitors and a record 85,297 visitors from 178 countries.

From Oct 27–29, Beautyworld Middle East hosts live artistry, education, and business inspiration—featuring Wella’s global R.I.S.E. launch, an STMNT record attempt led by Nomad Barber, and salon-floor creativity from top brands in the Al Multaqua Ballroom.

Beautyworld Middle East will take place October 27–29, 2025 at the Dubai World Trade Centre. The show attracts more than 71,000 professionals from 164 countries and features 2,000+ exhibitors from over 70 countries
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