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Seen at Desert Bloom: Paul Mitchell Community Gathers in Vegas

Hairstylists, salon owners, and beauty professionals from around the world came together in Las Vegas for Paul Mitchell’s Desert Bloom event. See the energy, style, and standout moments in this exclusive photo gallery from MODERN SALON.

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
August 6, 2025
Inside the classrooms, hands-on learning.
Inside the classrooms, hands-on learning.
A panel discussion with Tania Kingsrud, Jen Atkin, and Michaeline De Joria
A meaningful photo moment (from left-to-right): Original Artistic Director Jeanne Braa; co-founder, Global Cultural Ambassador, Mara Gourdine Mitchell;  John Paul DeJoria and his wife, Eloise DeJoria;
Seen at Desert Bloom: Paul Mitchell Community Gathers in Vegas
Artistic Director Paula Peralta (@thepaulaperalta) and MODERN SALON's Anne Moratto
Wesley Palmer (@wesdoeshair) was interviewed onstage by Alanna Littlepage, Senior Manager, Public Relations
Inside the classrooms, hands-on learning.
Seen at Desert Bloom: Paul Mitchell Community Gathers in Vegas
Snapshot from Paul Mitchell’s Desert Bloom. Educators onstage.
The event took place at the beautiful Bellagio Hotel and Casino in Las Vegas.
Lisa Giles (@lifeoflisag)
Attendees at Paul Mitchell’s Desert Bloom event in Las Vegas, a global gathering of hairstylists and salon professionals celebrating education, artistry, and community
Snapshot from Paul Mitchell’s Desert Bloom: salon pros sharing style, inspiration, and community
Snapshot from Paul Mitchell’s Desert Bloom: salon pros sharing style, inspiration, and community
Attendees at Paul Mitchell’s Desert Bloom event in Las Vegas, a global gathering of hairstylists and salon professionals celebrating education, artistry, and community
Artistic Director Paula Peralta (@thepaulaperalta)
ONstage education at Paul Mitchell Desert Bloom
Beauty professionals pose during Paul Mitchell’s Desert Bloom event, held in Las Vegas
Seen at Desert Bloom: Paul Mitchell Community Gathers in Vegas
Seen at Desert Bloom: Paul Mitchell Community Gathers in Vegas
Attendees at Paul Mitchell’s Desert Bloom event in Las Vegas, a global gathering of hairstylists and salon professionals celebrating education, artistry, and community
Behind the scenes at Desert Bloom—Paul Mitchell’s immersive celebration for beauty pros in Las Vegas
The view from The Bellagio

Inside the classrooms, hands-on learning.

Anne Moratto/MODERN SALON

1/24
1 min to read


The Desert Bloom event by Paul Mitchell brought together hairstylists, salon owners, and beauty professionals from across the globe for a one-of-a-kind celebration in Las Vegas. With inspiring education, emotional moments, and plenty of desert-chic style, this multi-day experience was a powerful reminder of the artistry and community at the heart of the professional beauty industry. 

Our slideshow features a look at some of the learning, connection, and fun from Desert Bloom.

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