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Career|Articles|Jul 11, 2011

Color Biz: Personalization Plus

George Stockman’s success secret came from his father: Always do more than you’re paid to do. Applying that advice to his Showoffs Hair Salon in Dunbar, Pennsylvania, he increased business by 30 percent in the last 12 months by raising the value of services. Example: He colors one area of the head (say, a large crown-area panel) one level lighter than the rest of the hair, which personalizes the color design. “A competitor down the street just can’t duplicate it,” says Stockman.

by Staff
Career|Articles|Jul 11, 2011

The Celebrity Effect

Clients want what they see on celebrities, and attendees at joint Empire Education Group/Nick Arrojo MOB (Master of Beauty) Tour of Beauty presentations learn how to deliver the latest styles with confidence. Kicking off the eight-city tour in NYC, Arrojo demonstrated The Asymmetric with a Jessica Bielinspired Inverted-V color, the “swing” layer cut with X-Pattern color (for a top spotlight effect a la Kelly Clarkson) and the “sqround” with partial shading that peeks though interior layers. The focus: consumer driven and immediately usable.

by Staff
Career|Articles|Jul 11, 2011

America's Beauty Show Update

Start getting ready, because America's Beauty Show will be here before you know it! The show is set for March 12-14th at McCormick Place in downtown Chicago. Take a look at some of the highlights the show will have to offer this year.

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Galleries|Articles|Jul 11, 2011

Reflective

Toni & Guy has released its newest trend collection created under the direction of Zak Mascolo and featuring the talents of several members of the Toni & Guy Artistic Team. Titled Reflective, the cuts, color and styles were inspired by hair fashion from decades past. Reflective offers a 21st Century take on styles from the 1960s through the 1990s.

by Staff
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Career|Articles|Jul 11, 2011

Choose Beauty: Matthew Morris

One of those stylists who, as a child, styled his sister’s Barbie dolls, Morris was recognized as Editorial Stylist of the Year by the North American Hairstyling Awards (NAHA) in 2005; in 2010, he was third runner-up on Bravo’s Shear Genius 3. He’s also had his work appear in Allure and Elle magazines. The foundation that boosted his artistry before beauty school, he says, was learning proportion and structure from metal sculpting and extending his vision doing make-up: “The face is a 3D canvas that you contour and highlight.”

Galleries|Articles|Jul 11, 2011

Animal Instincts

Shear Genius 3 runner up Matthew Morris is always on the go. Whether it’s creating looks for Fashion Week or designing his latest collection, he’s always fine-tuning his creativity. Here’s the newest collection from his team.

by Staff
Career|Articles|Jul 11, 2011

MSTV: Step Into Artist Session

Check out what’s going on behind the scenes of MODERN SALON’s Artist Session in the last episode of Modern Salon TV! In a recent session, MODERN’s Beauty and Fashion Director Maggie Mulhern interviewed a variety of existing and new aspiring session artists.

Galleries|Articles|Jul 11, 2011

Shade and Design

Ruth Roche, Pureology Colour Ambassador and owner of RARE in New York City, uses the new PureForm Methodology, a guide on how to cut color-treated hair, on these models. A new Pureology product line launching this month accompanies the cutting techniques. Get the details at pureology.com.

by Staff
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