Aveda’s Spring/ Summer 2009 Collection
Under the creative direction of Antoinette Beenders, Global Creative Director/VP Creative for Aveda, the team used texture, color and volume with shades of violet and rose for edgy spring styles.
by Web Editor
Articles
When Core Clients Hit Hard Times
Like many established salon owners, Damiano and Teri Guardino of Moda International in Forest Hills, New York, have benefited from a strong, local client base. What do you do when core clients hit hard times?
“Retail As Destination” Mindset
Salon owner and NCA president Mark Goodman says high-yield retailing requires a “retail as destination” mindset, at least four product lines and extreme accessibility, including a place to test and try, plus street visibility.
by Web Editor
Stellar Customer Service
What’s Jerry and Karen Gordon’s manifesto on maintaining your base? Give people what they want—along with what they’ve yet to discover they want.
by Web Editor
Rockaholic Portfolio by TIGI
International Creative Director Anthony Mascolo challenged four photographers to shoot their interpretation of the Rockaholic brand. The result is a mix of styles that reflect the inner Rock Star.
by Web Editor
Getting Clients to Go Red
For salons, red-headed clients are profit centers. Red fades quickly and needs to be refreshed often, bringing your client in the salon on a regular basis. Here are three ways you can get your clients to go red!
by Web Editor
A Profitable Business in a Tough Economy
In these unprecedented trying times, here are a few ideas to keep your current business in tact and even build your business. Try these business tips from Geno Stampora.
by Web Editor
Two Real Extreme Makeovers
When Nicholas French learned his friend wanted a major hair cut and an 18-year-old student wanted to go blonde, he recruited them as models for our special makeover issue. French asked colleague and fellow Matrix Global Artistic Designer Daniel Roldan to offer his color expertise.
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Learn About Rubilane
Rubilane, from L’Oreal Professionnel in both Majirel’s Majirouge and LUO Color, is a new technology that relies on a patented, oxidative haircolor molecule to “create a new spectrum of copper reds.”
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Revamp Your Color Service Menu
Having trouble communicating your color services to clients? Try making over your menu with these tips.
by Web Editor
How Do I Go from Day Spa to Medi Spa?
Our response comes from Rocco Altobelli, owner of several salons and spas throughout the Minneapolis-St. Paul area and an internationally recognized hair stylist and educator.
by Jan Hillenmeyer
Pravana Offers Online Certification
The Chromasilk Hair Colorist Certification program is designed to give any color professional the knowledge to take his or her skills to the next level.
by Web Editor
Go Online for Continuing Education
MODERN SALON Media’s popular educational website ModernSalonLearning.com has expanded its offerings through a partnership with international hairdressing and education leader Jamie Carroll.
by Web Editor
Urban Gypsy Collection
A creative collaboration between Charles Booth and Jason Kearns resulted in the creation of the “Urban Gypsy” collection.
by Web Editor
Faster Apps
When clients with mid-length, textured cuts have a need for speed, try this technique, from Emily Goodwin of James Joseph Studio in Boston.
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Your Makeovers: Very Berry Beauty
Just back from the Paris Mondial show, Brad Westmoreland knew what to do. Go with deep, rich mahogany, add a hint of berry and enhance movement with herringbone highlights.
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Bundled Pricing
To build slow Tuesdays and help clients through tough times the owner of Geraldo’s of Northville, MI sends out e-blasts for any trio of services at a bundled price.
by Web Editor