How America Shops (or not)
Experts say a tight economy is changing not just what, but how, consumers buy. Victoria Wurdinger has the details.
Articles
Caring for Color
Color services are an investment for your clients, so keeping their shades fresh for as long as possible is important.
by Web Editor
Graying Gracefully: A Salon Color Plan
Nelson Chan, celebrity hair colorist and founder of the Nelson J hair salon in Beverly Hills, sees gray hair as the number one concern of women over 40.
by Web Editor
Art Meets Nature
“Geoganic,” the latest collection from International Creative Director Mark Hayes and the Sassoon team, merges curvaceous shapes with graphic lines.
by Alicia Liotta
6 Steps to Waste Less and Recycle the Rest
Now that sustainability is a lifestyle, it’s easy to find affordable, eco-smart business ideas. Here, easy strategies any salon can use to save more, waste less and recycle the rest.
The Future of Color
Why it’s still in your hands.
Ask the Experts: What's the Safest Way to Perm and Color the Same Head?
Joe Santy, chemical specialist and vice president of education for Dennis Bernard, answers.
Ask the Experts: How Can I Help Clients Avoid Fizz?
Lorraine Massey is the author of the how-to manifesto Curly Girl and co-founder and owner of the Devachan Salon and Departure Lounge in Manhattan.
Unlocking the Dandruff Gene: Scientists ID Fungus
Scientists at P&G Beauty have studied the nature of dandruff for years, and recently brought their investigation right down to the molecular level in sequencing the genome of the fungus that causes the flakes.
by Web Editor
Ask the Experts: How to Convince Clients to Make Seasonal Color Changes?
While changing your own hair seasonally is a great way to advertise and show what’s in style, Pemberton believes it also opens the door to new services.
by Alicia Liotta
Hair Color Business: Great Growth
The hair color category has been one of the saving graces of the U.S. professional salon industry. This is true for both hair care service revenues and for product sales in particular.
by Web Editor
Sell Color Makeovers with Photos
Colorist Sandy Kurtzman, owner of a self-named salon in Austin, Texas, and an American Board Certified Hair Colorist, began taking before and after photographs of color clients a few years ago to document her work. She was the first to be surprised at clients’ response.
by Web Editor
Pro Report: Spring Style Hair Color Trends
In addition to the observations he shared with Victoria Wurdinger her “Your Business” column in the March issue of MODERN, Salvatore Minardi also filed this visual report.
by Web Editor
In Class: Your Career in a Beauty Salon
Modern Salon is the best resource for information about hair color repair. Find the latest trends in hair color repair at ModernSalon.com.
Innovation Spotlight: COUTURE HAIR
Angelo David was inspired by clients’ desires to have a red-carpet look-all their own.
Hair Color For “RUNWAY REALITY”
Modern Salon’s newsletter can provide you very useful information. It’s like having a free color process magazine.
by Mary Atherton
Effective Beauty Salon Marketing: Reaping Huge Returns
Experts say 95 percent of all marketing is ineffective. Victoria Wurdinger uncovers the five percent that works.