Laurel Nelson is a freelance writer who worked for Modern Salon Media for 12 years. During her time with the company she served as Author - Editor of Salon Today for several years and then Author - Editor of Modern Salon for two years. She is currently a stay-at-home mom who continues to enjoy writing and researching for the beauty industry.
Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.
Leading Aveda professionals encourage stylists to overcome their fears and pursue their dreams at Dare to Dream 2018, while The Salon People encourage that pursuit by giving out the first Best New Aveda Artist Awards.
Engagement in their communities is an important core value to Excellence in Education honorees. Participating in service projects, cut-a-thons, fashion shows and other initiatives isn’t an option for students; it’s a requirement. But it’s one they love to fulfill as owners strive to offer a variety of opportunities every month for students to choose from.
Excellence in Education honorees are leading the way in utilizing technology to teach. Owners are embracing other high-tech trends in equipment, apps and software as well. Students have come to expect cutting-edge technology in the classroom, and schools are continually stepping up to incorporate new trends, including paperless classrooms.