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Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
The shop I am working in has the barber’s names on the corner of the opposite wall mirrors. I am the new guy in the shop. My name is not on the mirror. Yet.Clients ask about the missing name. I have taken to telling ...
It's always exciting when a hairdresser shares their journey with the beauty world at large. This newly-published memoir by Anthony Barnes-Smith, a London hairdresser who has seen sweeping changes in the industry, shares insight, inspiration ...
iStyleXG Salon (@istylexg) in Lutz, Florida shared this beautiful color by #DessireeXG on Instagram. The color line used is Paul Mitchell The Color. Dessiree's client had never colored her hair before so virgin hair.FORMULA:High Lift ...
UNITE Global Education Director Marcus Allen believes that hoping to have a good 2015 in the salon will not get you very far; you must move beyond hope toward taking action with outlined steps to your goal. The former manager of Harrod's ...
Oribe has been taking their show on the road, hosting gatherings of stylists, salon teams and their partners in success during a city-wide tour. Their most recent stop in Los Angeles drew a large crowd to Milk Studios in Hollywood on ...
Babo Botanicals, created by a former L’Oréal Professional and Redken product developer, goes right back to her professional roots. Combining her passion for beauty and natural products, Kate Solomon created an all-natural, ...
At the Unite Global Session 2014, held in San Diego in early October, Unite Senior Artistic Director USA Renee Africa staged an 80s comback.‘The inspiration for this look is a real mash-up of 80s inspired fashion, modern ...
Peter Lichtenthal, president, Bumble and bumble, announced the promotion of Dr. Elaine Chugranis to the position of Vice President, Learning and Education.Dr. Elaine Chugranis has been with Bumble and bumble since 2002, and has been instrumental ...
Chairman of The Denroy Group and Denman International John Rainey was awarded with the title of MBE (Most Excellent Order of the British Empire). Rainey recently attended the award ceremony at Buckingham Palace in London where Her Majesty Queen ...
Sola Salon Studios offer salon professionals the benefits of salon ownership in a salon model in which beauty professionals come together under one roof. On October 12-14 2014, in Playa Del Carmen, Mexico, 175 Sola Salon Studios franchisees and ...
Steven Kahn from SalonSk (@salonsk) in Philadelphia, Pennsylvania did a major overhaul on this unfortunate ombre."The client came in with a bleached copper tone dip ombré. For the first step, I balayaged the hair from the nape to the top of ...
On Monday, December 8, Wella invited editors, Wella artists and more to The WellaStudioLA to experience the TrendVision catwalk shows featuring the SS15 and AW15 collections straight from the runway in Monaco featuring Wella Artists Brenton Lee ...
Hometown: Victoria BC CanadaCareer other than hairdresser: Bartender Professional Mentor: Kathy Simon, founder of the Mekka System Last book read: How to Win Friends and Influence PeopleInstagram-er you follow: Mark-Jason Solofa ...
Lindsay, (@lindsaybuhrig_hair) the owner of Hairline Fracture Salon, was very happy with the way her color correction concluded and shared the results on Instagram."She started with platinum streaks with an artificial base of a level 3 and ...
This powerful 'before' and 'after' is by Amber Dawn (@amberscissors), a Schwarzkopf Professional Ambassador and "Los Angeles-based world traveler.""After a bad experience, she was referred to me," Dawn shares ...
Fashion Icon Jerry Hall ushered in the holiday season at the flagship store of the famed department store, Galeries Lafayette in Paris, with the help of a “monster“ made with Hairdreams hair extensions. Haute Coiffure Star ...
Consider making the sensory side of your client's visit as important as that of the styling. A few mindful changes can refresh the salon setting and elevate your services. "Clients ...
