Farouk's Patrick Kalle Creates Hollywood Style for the Holidays
Farouk Systems Global Board Member Patrick Kalle from The Netherlands shares holiday how-tos for three reminiscently elegant styles!
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
New Aloxxi Director of Sales Sees a Colorful 2014
Melinda Taylor, Director of Sales for Aloxxi, joined the team in September and has hit the ground running.
by Anne Moratto
CEO of Farouk Systems, Basim Shami Crowns Miss Texas Teen USA
CEO of Farouk Systems, Basim Shami.was one of the judges for the Miss Texas Teen USA pageant and Farouk Systems sponsored the competition.
by Anne Moratto
Looks Seen at Lady Gaga's ARTPOP Album Release by Wella Artists
Winners of the Wella North American Trend Vision awards along with other Wella Top Artists worked with celebrity stylist Kayla MiChele to style over 20 models at the release party for Lady Gaga's ARTPOP album.
by Anne Moratto
ON FACEBOOK: How Schwarzkopf Makes You a Color Perfectionist
New Schwarzkopf Professional IGORA Expert Mousse is a modern mousse that helps stylists perfect their color. On Facebook, we challenged stylists to fill in the blank of this statement: “My clients say I am a color perfectionist because____________” and we loved the answers that came back.
by Anne Moratto
PBA Announces 2014 Regional Forums for Beauty Professionals
In an effort to continually provide education, best practices, peer networking and business support for beauty professionals and salon/spa leaders, the Professional Beauty Association (PBA) is hosting four, one-day Regional Forums, formerly known as the Regional Salon Summits, across the U.S. The first event takes place in March in Alexandria, VA
by Anne Moratto
Eufora's Mirza Batanovic on Transitioning from Long to Short Hair
With more and more clients inspired by celebrities making the cut, Mirza Batanovic, Eufora Global Team educator, talks about how stylists can take clients through this shift.
by Anne Moratto
FACE OF THE BRAND: Meet Shel Pink, SpaRitual Founder
Shel Pink, SpaRitual Founder, launched her line of spa treatment products working with a "Slow Beauty for a Fast World" premise of mindfulness and greater awareness.
by Anne Moratto
Nelson j Salon Launches Hair Extension Rental Service
Nelson Chan, Founder of Nelson j Salon, recently launched a convenient new option that allows clients to rent their clip-on hair extensions for $75 for special occasions.
by Anne Moratto
Beauty Companies Support Friends and Helpers Holiday Event
A holiday program that provides families in local shelters with stockings stuffed with beauty items, coupons for food and every day necessities receives a huge boost each year from beauty brands.
by Anne Moratto
China Glaze, Ardell to Sponsor California Pageants
China Glaze Nail Lacquer and Ardell Lashes recently announced their official sponsorship of this year’s Miss California USA and Miss California Teen USA pageants.
by Anne Moratto
CHI Lone Star College Grand Opening Celebrates Beauty
The red ribbon was cut on the new CHI Lone Star College-North Harris School of Cosmetology in Houston, Texas on Dec. 6, 2013.
by Anne Moratto
Bravo! Julius Michael Creates Real Style for TV Housewives
The man in the house with the wives, Julius Michael, is the go-to stylist for many of the women in the casts of the Bravo “Housewives” series.
by Anne Moratto
14 Shows, 120 Models, One Day: Aubrey Loots Styles LA
Aubrey Loots, Wella Top Artist and owner of Studio DNA in Los Angeles, can be accused of major multi-tasking. Loots has been working with Concept Fashion Week in Los Angeles for five years as Lead Hair Designer. Most recently, Loots and his team styled 14 shows, 120 models and all in one day.
by Anne Moratto
The Annual Barbie Challenge at The Doves Catches Fire
Sonya and Christopher Dove love energizing their salon team with a yearly Barbie styling challenge. The theme this year was "Catching Fire" and here are the winners wearing Hairdreams and fab costumes.
by Anne Moratto
Marinello Schools Offers Barbering Program to CA Campuses
Marinello Schools of Beauty is now enrolling students in new Barbering Programs at several campuses throughout California.
by Anne Moratto
CHI Lone Star College of Cosmetology to Celebrate Grand Opening
Lone Star College-North Harris and Farouk Systems will hold a grand opening celebration for the recently-expanded CHI Lone Star College-North Harris School of Cosmetology on Friday, Dec. 6, at 10 a.m. The event will take place at the new facility, located at 910 E. Richey Road in Houston.
by Anne Moratto