3 Experts Share How to Help Your Clients with Thinning Hair
Getting to the root of what can cause thinning hair and how a correct consultation and real facts will lead to the best outcome.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Spring-Approved Makeover: Creamy Blonde and Fresh Shape
This colorist brightened and lightened up her client's look. Find out how.
by Anne Moratto
Celeb Luxury Expands Leadership Team
Two industry leaders are part of this rapidly-expanding business.
by Anne Moratto
Schedulicity Gives $10K Monthly Grants to Salon and Barbering Industry Professionals
Ok, listen up. This is open to licensed stylists and barbers who post a video to Instagram with the hashtag #SchedulicityCares, explaining how the money would be used.
by Anne Moratto
Top Tips for Introducing Hair Color to Your Male Clients
Men are open to hair color, but, according to salon owner, educator, platform artist, and entrepreneur Marco Pelusi, you must be the one to start the conversation.
by Anne Moratto
Makeover: From High Maintenance Bleach and Tone to Lived-In Dimension
This client found her new favorite colorist on Instagram. In this beautiful makeover, see how this look went from a bit harsh-ish to total cool girl dimension.
by Anne Moratto
Lilac for Spring: A Redken Formula
It's perfect for a spring fling with creative color.
by Anne Moratto
Head-Turning Red Hair Color Formula
A red done right with Wella color
by Anne Moratto
Why Beards Smell and How to Neutralize the Odor
That gorgeous gruff may be well-groomed but that's not always enough to prevent odor buildup. A product from Clubman combats the dreaded beard musk.
by Anne Moratto
Color Correction: Banded Box Color Save
It took six hours, some luck and some pluck.
by Anne Moratto
Four Artists Selected as New Artistic Director Team at Pureology
Four talented artists have been selected from Pureology’s Pure Artist Team to serve as the haircare company’s new Artistic Director Team.
by Anne Moratto
Hair Color Crisis: Beth Minardi's Fix for Hot Root Caused by At-Home Color
A client did an at-home "color wash" on top of her highlighted hair. The color grabbed at the mid-lengths and ends leaving them much deeper and darker. Here's what Beth would do...
by Anne Moratto
MY perfect ME Photo Collection: Wella Artists Celebrate Individual Style, Spirit, and Beauty
Here’s what happened when a group of talented creative artists came together to bring their vision of self-expression to bright, beautiful life.
by Anne Moratto
Beard Care: How-To Achieve Well-Groomed Gruff
If your client is sporting some facial hair, help him keep it looking healthy and handsome with these top tips and products.
by Anne Moratto
6 Ways to Develop a Million Dollar Mindset
According to Ronit Enos, business strategist and performance coach, when you have clarity and a healthy mindset, you can accomplish anything. Read more.
by Anne Moratto
When Is a Color Service Considered a Color Correction?
It’s sometimes tough for colorists to agree on what would be considered a “color correcting” service. What does it entail, exactly? These two master colorists share their definition and their expertise based on consultation, price, products and more.
by Anne Moratto
Lift Without Lightener: The Secret for Natural Blondes Who Want to Be Baby Blondes
An Aveda product and formula that is very customizable and easy-to-use.
by Anne Moratto