Skin Care Consultation Questions from Lori Nestore
Lori Nestore is a respected educator on skin care and hair removal. Every service with a new client begins with a detailed consultation.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Kevin.Murphy Salons Are Increasing Their Eco-Friendly Efforts Via Green Circle
Kevin.Murphy continues to go green with Green Circle Salons with impressive results.
by Anne Moratto
Belle of the Ball Updo from Heather Chapman, Inspired by "Beauty and the Beast"
Be the Belle of every ball with this styling how-to from Heather Chapman and Pravana.
by Anne Moratto
American Crew Supports Elvis Presley Tribute Week
American Crew supported Berklee Institute for Creative Entrepreneurship with a scholarship pledge in honor of the music legend, Elvis Presley.
by Anne Moratto
Cooling Trend: From Warm Copper to Cool Silver
A marvelous makeover working with Wella and Redken colors.
by Anne Moratto
Shag Tips from Sam Villa: How to Cut Hair to Move Away From the Face
“This season the shag is center stage, and learning how to create detached shorter lengths on the surface at the crown is crucial to pulling off the look."
by Anne Moratto
How-To: Home Run Style on Kansas City Royals Drew Butera
As a lifetime baseball fan and Kansas City native, stylist Brooke Allen truly has her dream job. She works with the Kansas City Royals baseball team, styling hair for many of the team members including catcher, Drew Butera.
by Anne Moratto
Pastel Candy Floss Formula
The process took over five hours and the result is a cotton candy dream.
by Anne Moratto
Coty Professional Beauty to Partner with Salon International and Alternative Hair Show
Coty Professional Beauty to partner with two institutions of British hairdressing.
by Anne Moratto
Sassoon Academy Announces New North American Director of Operations
Stan Newton, one of London's leading hair stylists, will lead the Sassoon education team.
by Anne Moratto
Now's the Time to Start Clients on Skin Fades and More Expert Men’s Grooming Tips
Some men's grooming tips from Joel Sharp as the warm weather moves in.
by Anne Moratto
The CurlBar by Hot Tools Named by People Style as a Fave Beauty Launch of 2017
In their list of brands they are living for in 2017, People Style names CurlBar, the only hair appliance to earn that distinction.
by Anne Moratto
New Liquid Dust from Unite Delivers Volume, Texture and Hold
New from UNITE, LIQUID Dust, a weightless and workable styling tool that continuously delivers volume, texture and hold.
by Anne Moratto
Memo Exclusive: An Interview with Drybar Founder Alli Webb
MODERN met with Webb to talk about the success of Drybar and the “extend your blowout” category she helped to create.
by Anne Moratto
Memo Exclusive: An Interview with Roland Peralta, Co-Founder of Nutrafol
The men who co-founded and developed Nutrafol, Roland Peralta and Giorgos Tsetis, wanted to find something that would combat the causes of thinning hair without creating unwanted side effects.
by Anne Moratto
Memo Exclusive: An Interview with Roland Peralta, Co-Founder of Nutrafol
The men who co-founded and developed Nutrafol, Roland Peralta and Giorgos Tsetis, wanted to find something that would combat the causes of thinning hair without creating unwanted side effects.
by Anne Moratto
Memo Exclusive: An Interview with Matrix Co-Founder Sydell Miller
"Matrix was all about the hairdresser and about making their life better. The dream was never to become the biggest in the industry but the best. And when we became the best, we became the biggest."
by Anne Moratto