Watch as Solar-Powered Haircolor Changes Color in the Sun
With this magical haircolor, seeing is believing.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Meet the Finalists for Bio Ionic's Style Awards
The awards may be over, but you can still see who made the cut for Bio Ionic's second annual Style Awards! These four talented hairstylists had the opportunity to showcase their talent live onstage in front of hundreds of stylists.
Sponsored by Bio Ionic
LMCA Engineers Beauty Products License between Milady and Farouk Systems
Leading provider of beauty and wellness education names Farouk Systems as new licensee for student kits.
by Anne Moratto
Eufora Holds Event to Benefit Childhelp
Eufora and Beth Bewley have been supporting the cause for decades, both personally and professionally.
by Anne Moratto
Men and Hair Color: Tips for Introducing it and Getting it Right
Here are top tips for getting your male clients to take the leap and explore some hair color.
by Anne Moratto
Neons Trending for Summer: Highlighter Yellow Formula
Cristophe Salon Beverly Hills Master Colorist Erick Orellana expects neon hair color to be huge this summer.
by Anne Moratto
"Fiery Slate" Formula Using New Igora Royal Opulescence
Emmanuel Ramirez (@emmanuelkuthaus) of Kut Haus Salon in Claremont, CA worked with these new shades, hand painting his canvas to create a "Royal Fiery Slate" finish.
by Anne Moratto
Hot Tools CurlBar Wins Good Housekeeping Beauty Award
Hot Tools has raised the styling bar with the launch of their very successful CurlBar.
by Anne Moratto
Paul Mitchell Announces the Winners & Finalists of the "Color Outside the Lines" Challenge
These talented colorists caught the judge's eyes and MODERN congratulates them all!
by Anne Moratto
Desert Taupe: A Dimensional Brunette with Four New Shades from Vero K-PAK Age Defy
A dimensional, youthful brunette created wth the Vero K-PAK Age Defy new Natural Platinum Ash Series.
by Anne Moratto
Gerry Udell and Blueco, Partners in Beauty
Gerry Udell Inc. represents Blueco's porffolio of brands.
by Anne Moratto
Watch a Demo of Three Types of Cutting Guides and Their Results
Stationary, Traveling & Spatial Over Direction are demonstrated in this video by Andrew Caruthers, Director of Education for Sam Villa.
by Anne Moratto
How-To: Easy to Style, Modern Pompadour
A contemporary take on a classic style.
by Anne Moratto
Goldwell Names Daniel Martin New Styling Ambassador
Goldwell announces editorial hairstylist Daniel Martin as the brand’s new Global Styling Ambassador.
by Anne Moratto
Balayage for Low Maintenance Auburn Highlights
Light auburn highlights for a client who flies in to see their fave stylist.
by Anne Moratto
Playing with Silver Hair Color Formula
As silver and shiny as a disco ball, this color has us "stayin' alive."
by Anne Moratto
Jorge Buccio Wins American Crew National Challenge
Jorge Buccio from Austin, TX has earned the title of 2016-2017 American Crew U.S. All-Star Challenge Winner.
by Anne Moratto