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Cruxe Matters: The Debut of Professional Hairdressing Tool Brand, Cruxe

A new line of hairdressing tools that put performance, first and fussy, last.

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
June 6, 2017
Cruxe Matters: The Debut of Professional Hairdressing Tool Brand, Cruxe

 

1 min to read


Scroll through the Instagram feed of Cruxe (@cruxebrand), and a theme emerges: minimal, modern, black, white, light and shadow. This new hair brand, born in Brooklyn and reared on the runways, has a defined style that is reflected in its professional hairdressing tools. They combine form and function, are sleek and substantial, and all designed with the hairdresser in mind.

Newly launched, these tools are the first in the brand's roll-out and are now available: 

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Cruxe canvas roll kit

“Durability, versatility and style – these are the three pillars upon which this kit is built.”

  • Heavy-duty waxed canvas construction

  • Multiple pocket sizes to fit your needs

  • Hideaway pockets with snap closures

  • Adjustable leather strap

Cruxe essential comb

 “You’re a stylist. You need a comb. Here’s the best.”

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  •  Nylon/fiberglass blend- everyday durability with a luxury finish

  • Heat resistant

  • 8 ¾" length- sufficient surface area for both wide and fine teeth,   visualization of proper angles

  • Gold oil surface coating for easier cleaning

  • 100% recyclable packaging

Cruxe clip

 “This clip was developed against the highest standards for performance and design. Our own.”

  •  Rubberized coating for better grip

  • Durable, strong hinge clamps hair securely

  • Heat resistant silicon band to protect hair from damage

cruxebrand.com/

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