Doing Hair in Hollywood: How One Determined Stylist Broke into the Entertainment Business
Marcos Diaz Santos made his Hollywood dreams come true with the right combination of talent, grit and mentorship.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Memo Exclusive: An Interview with Bosley Professional's Alan Stockman
Bosley Professional Strength President Alan Stockman talks to MODERN about how the brand is ramping up across the board.
by Anne Moratto
Beachy Keen Blonde: Natural Highlights and Texture
Gabie Vossler specializes in blonding in Honolulu, Hawaii.
by Anne Moratto
A Purple Lilac Hair Color Formula
Bonus points when the lipstick matches the hair color! Get the formula for this soft purple.
by Anne Moratto
The Blonde Journey: Managing Expectations and Making Recommendations
Blonding expert Gabie Vossler constantly has clients coming in who haven't been properly consulted on how to maintain their blonde at home. Here's an example of how Vossler achieves the perfect blonde and helps her clients maintain it.
by Anne Moratto
The Met Gala 2017: Stella McCartney and Kate Hudson by Peter Gray
While fashion is the focus at The Met Ball, celebrity stylist Peter Gray created sleek, memorable designs for both Stella McCartney and actress Kate Hudson.
by Anne Moratto
Starting Level 3 Blonde Balayage Steps and Formula
Here's a gorgeous balayage blend on a natural level 3 captured in natural lighting.
by Anne Moratto
Larisa Love Celebrates Being a Girl Boss at Her New SoCal Salon
Born in the Ukraine, raised in Los Angeles, exploding on social, Larisa Love is now nurturing her creative spirit and a team in her new salon.
by Anne Moratto
From Bronze Back to Blonde
When clients want to experiment with color, the right products let them experience the pleasure of the change but none of the pain of removal.
by Anne Moratto
Bellus Academy Thanks Stylists with Popsockets
To honor stylists and their busy hands, Bellus shared a gift to help them do their work and stay connected.
by Anne Moratto
Velvet Blush Mauve with New Schwarzkopf Opulescence
A new selection of colors for creating master color works.
by Anne Moratto
Metal Head: Joico Intensity Metallics Formula
Josh Boynton (@josh.does.hair) shares three formulas for a final color design that is muted, metallic and marvelous.
by Anne Moratto
Sharp-Tressed Man: Five Questions for Joel Sharp on Working with Male Clients
The Cricket Company Brand Ambassador Joel Sharp is an award-winning cosmetologist/barber who stays busy “putting hair on the floor” at a classic barber shop in Reading, PA. We asked him to answer some questions about making the male client a regular.
by Anne Moratto
Memo Exclusive: An Interview with Vladimir Zolotnik of Belava
When launching his business, Vladimir Zolotnik, co-founder of Belava, a line designed to promote salon sanitation, created his first product before he had a name for his new company.
by Anne Moratto
Memo Exclusive: An Interview with Vladimir Zolotnik of Belava
When launching his business, Vladimir Zolotnik, co-founder of Belava, a line designed to promote salon sanitation, created his first product before he had a name for his new company.
by Anne Moratto
Guy Tang #Mydentity Color Collection for All the Hair Besties
Guy Tang is offering all stylists a way to express themselves in their color work and to take pride in their identity.
by Anne Moratto
Bio Ionic Crowns a New Style Awards Winner
Celebrating the artistry of hairdressing with a social media and onstage styling challenge, Bio Ionic chose their 2017 Style Awards winner at Club Avalon in Hollywood on April 23, 2017. The winning look featured a punk Disney princess, with long, textured pieces and her wardrobe was inspired by Warburton’s idol, filmmaker Tim Burton.
Sponsored by Bio Ionic