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Anne Moratto

Director of Brand Content Strategy, MODERN SALON and NAILS

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.

Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards.  She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards.  As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell.  Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.

Redken's Next Big Thing Challenge: One Artist's Process

To inspire and promote the Redken Artist community this summer, Redken challenged artists to compete in a three-tiered styling challenge for a chance to connect with the hottest influencers in the industry: a one-week, all-expenses-paid trip to Los Angeles for the Fifth Annual NYX Face Awards. This month, six winners were chosen and Pam Genio-Bates was one of those talented artists.

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In The Know|News|Sep 15, 2016

Denman Awards Udell

During Cosmoprof North America, Denman awarded Gerry Udell, Inc., the Northeast Sales organization, an award for Rep Group of the year for Growth in Sales 2015.John Rainey, chairman of the Denroy Group and Victoria Fishman, CEO of Denman Inc., ...

In The Know|News|Sep 9, 2016

Protecting Hair Color and Promoting Hair Health: Color Wow Color Security Shampoo

Gail Federici, CEO of Federici Brands, LLC, creators of Color Wow, has a guiding mission: to create products to solve the beauty problems that are plaguing women everywhere. Widely recognized as a universal beauty complaint is the issue of hair loss and thinning, which can be attributed to everything from diet to stress to hormones. Federici, however, thinks that one cause may be traced back to something as simple as shampoos.

In The Know|News|Sep 6, 2016

How One Salon Survived the Wreckage of the Louisiana Floods

One of our wonderful Guest Bloggers, Heather Smith, has been very involved in aiding salon professionals suffering from recent storms and flooding in and around Louisiana. Smith set-up Denham Blue, a relief organization bringing supplies and support to those displaced stylists with destroyed salons and/or homes. Recently, she shared an email she received from salon owner Natalie Crosser. Smith had asked Crosser to write what happened when the waters rose.

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Cut|Articles|Sep 1, 2016

Red and Lavender Hairdreams A-line Bob

Products: Hairdreams TopHair 00/00 with custom Quikkies in 59/59 20" – 5 Star hair colored with Pravana, Luscious Lavender PRODUCTS & TOOLSHair extensions: TopHair, Quikkies, Nano, all by HairdreamsHaircolor: PravanaCurling ...

Color|Articles|Aug 31, 2016

An Icy Aveda Blue

A lovely and icy Aveda blue hue by Aveda Artistic Director Ian Michael Black (@ianmichaelblack). “Today’s model with @evabear for our fun class with the talented colorists from @bumbleandbumble. Styled ...

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