Simple Fading Technique to Blend a Men's Cut Beautifully
For hairstylists, time is money. Watch Sexy Hair Master Artist Kelly Bileddo as she shows you a simple fading technique to help blend a men's cut beautifully and quickly.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Redken Ready: Balayage and Glaze Formulas
A Redken Ambassador, Natalie Alana (@nataliealanaredken) is also one of the winners of Redken's Next Big Thing Challenge, a styling competition that asked Redken artists to create three themed looks. "When I found out I won, I had ...
by Anne Moratto
An Icy Aveda Blue
A lovely and icy Aveda blue hue by Aveda Artistic Director Ian Michael Black (@ianmichaelblack). “Today’s model with @evabear for our fun class with the talented colorists from @bumbleandbumble. Styled ...
by Anne Moratto
New Distribution Model for TIGI Cosmetics
TIGI Cosmetics has made some important changes to its distribution model, including a new ecommerce option for distributors and industry professionals alike.TIGI Cosmetics will be launching its new PRO Program beginning in August of 2016 ...
by Anne Moratto
In the September 2016 Issue of BIR
In the September issue, Beauty Industry Report starts its BIG report from Cosmoprof North America, with an overview of the important events, news from the show floor, plus stops at all the key parties. Get the complete story at ...
by Anne Moratto
Lavender Steel with Schwarzkopf Professional
We took a long pause to consider the things we love about this look—the color (of course!), the cut, the shape and the way this silvery shade complements this client's lovely skin tone.
by Anne Moratto
The Spongology Shower With Nature Collection by Spongellé
The Spongology Shower With Nature Collection by Spongellé is an eco-friendly line of Body Wash Infused Body Buffers, designed to cleanse, exfoliate, massage and help stimulate circulation. Infused with a skin softening, sulfate-free formula and ...
by Anne Moratto
The Sola Sessions Sept. 12: Education and Networking for Hair, Nails, Makeup and Skincare Pros
Sola Salon Studios, one of the largest and fastest-growing salon studio franchise in the United States, is going big for its third Sola Sessions event of 2016, increasing the number of attendees and expanding education opportunities into ...
by Anne Moratto
Like A New Man: The Changing Male Personae and the Beauty Industry
The man’s role in society has been changing for over 40 years, so why is it garnering so much attention now? Perhaps it’s because for the first time ever, we have a woman running for the top spot in the White House. Maybe it’s because we’re seeing traditional gender roles becoming flimsy as men assume grocery shopping and soccer practice duties while their wives are tapping on the glass ceiling. Whatever the reason, the professional beauty industry is quickly and astutely taking note.
by Anne Moratto
Morphe Cosmetics Glam Opening in Burbank
Morphe Cosmetics, specializing in makeup brushes, brush sets, eye shadow palettes and more, recently celebrated the Grand "Glam" Opening of a brick-and-mortar location in Burbank ,CA, The new beauty destination is 3600 square feet with 2400 square feet of retail space.
by Anne Moratto
Formula: Old Balayage to Rich Deep Purple
Spotted on @hairbyashleyballou this pretty purple with so much dimension and shine.
by Anne Moratto
Watch: New Pravana Vivids Jewels Create Rich Gem Shades
Pravana Artistic Educator Shurie Jenai used the new Pravana Vivids Jewels with Black and Clear additives to achieve true-to-gem shades to achieve this final look.
by Anne Moratto
Driver Denny Hamlin and Sport Clips Honor Military at Darlington Races
Joe Gibbs Racing (JGR) driver Denny Hamlin, and long-time partner Sport Clips, officially unveiled the No. 11 Sport Clips Toyota Camry “Throwback” edition. The car will debut at Darlington Raceway on Labor Day weekend. Don't miss it!
by Anne Moratto
Hope Floats: Beauty Pros Respond to Flood Victims in Louisiana
This is what happens when we take care of each other.
by Anne Moratto
Battle of the Bands: Corrective Color
After some at-home color maintenance went wrong, this client came in for professional help. The process took five hours, but it was worth it in the end!
by Anne Moratto
ColorProof Founder Jim Markham on FDA Cosmetic Regulations and Small Businesses
*Originally published on TheHill,com, this opinion piece by ColorProof CEO and Founder Jim Markham has been reprinted below. Markham comments on increased FDA regulations as it relates to the cosmetic industry.
by Anne Moratto
Paul Mitchell The Color XG Formula and a Clipper Cut
The multi-talented Tina Greene (@tina.greene) is a newly-minted hairdresser, a model (see our cover from May 2016) and the social media and brand director for Straight Pin Studio LA. To complement this precise, blunt bob (which was achieved ...
by Anne Moratto