Agadir Welcomes New Director of Sales
Agadir International, LLC professional hair care manufacturer announced the appointment of Wendy Delgado as the company’s new director of sales.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Haircolor Correction: Brassy and Not Believable to Rich Brunette
There is so much great work to be found on Veronica Colon’s Instagram feed (check out @veronicacolonhair) and while it was hard to select one to focus in on, we wanted to share this beautiful finish because we can only imagine the delight of her client with this delicious color.
by Anne Moratto
Makeover: Lifted Root and Natural Ash Effect
She calls this a “magical makeover” and we agree. “This couldn't have had a better outcome!” says Bree Little (@breanna_anythingbutbasic)PROCESSSTEP ONE: Started with a bleach soap cap of BlondorLightener and 30 ...
by Anne Moratto
Haircolor Formula: Old Ombré Transformed
Working with what was already happening on her client’s head, Kelli Shawn (@artistrybykellishawn) made a beautiful shift in color.“Starting with last year's ombré, her natural brown was blended with a warm brown (rose gold ...
by Anne Moratto
Haircolor: So Blonde It's Blue How-To
Olivia (@omgartistry) is a member of the Unicorn Tribe and a Blonde Specialist who gave her client the near-optical illusion she requested. Her client said: "I want people to ask me if I could possibly have lavender ...
by Anne Moratto
Redken Challenge Winners Celebrate in LA
To inspire and promote the Redken Artist community this summer, Redken challenged artists to compete in a three-tiered styling challenge for a chance to connect with the hottest influencers in the industry: a one-week, all-expenses-paid trip to ...
by Anne Moratto
Memo Exclusive: An Interview with Jeanne James of Spoolies
The Trendsetter Awards at Cosmoprof Las Vegas are awarded to brands doing something innovative. Spoolies Hair Curlers has been recognized two years in a row, in 2015 and 2016. MODERN talked to the inventor of today’s Spoolies, Jeanne James, and how she took an old brand name and revived it, always with an eye to giving back.
by Anne Moratto
Cosmoprof and PBA Beauty Week
From July 24-26, 2016, Cosmoprof North America (CPNA) produced record breaking exhibitor attendance and ticket sales. Held annually at Mandalay Bay Convention Center in Las Vegas, 33,750 attendees (12.5% increase to 2015) engaged with record ...
by Anne Moratto
Day One of Paul Mitchell The Gathering 2016: You Do You
The Event: An annual family-reunion of the Paul Mitchell tribe, The Gathering 2016 launched in Las Vegas at the Aria Resort on Monday, August 15, and will conclude on Wednesday, August 17. In those few days, a wealth of information is communicated to the attending stylists, salon owners, Paul Mitchell staff and field team.
by Anne Moratto
Blankenship Joins the Kirschner Group, Inc
The Kirschner Group, Inc. announces the addition of Bruce Blankenship to their southwest sales team.
by Anne Moratto
Modern Exclusive: An Interview with Brad Gauvin of Evo
Evo professional salon brand is a global, family-run business, with Brad Gauvin, international sales brand development, leading a U.S. team from their New York office.
by Anne Moratto
How Van Council Runs His Very Successful Salons from Paul Mitchell Business rEvolution
The owner of Van Michael Concept Salons, the Artistic Director for Intercoiffure, a winner of the North American Hairdressing Award many times over and a hairdresser of 40 years, Van Council knows whereof he speaks when he talks salon life and ...
by Anne Moratto
Tips on Building and Inspiring the Right Salon Team from Paul Mitchell's Business rEvolution
Paul Mitchell’s Business rEvolution 2016 features business programs for salons and stylists, offering them on-point learning for an ever-shifting landscape. The rEvolution is underway in Las Vegas at the Aria Resort. In a series of ...
by Anne Moratto
Zotos Awards Top Reps
Zotos Professional held their annual Rep of the Year awards during Cosmoprof in Las Vegas to honor the sales teams who represent both Zotos Professional and Bain de Terre brands.
by Anne Moratto
Bellus Academy Introduces Barbering/Cosmetology Dual Licensure Program
Responding to robust demand for men’s grooming professionals, Bellus Academy is introducing a 1,800-hour dual licensure program for barbering and cosmetology. The inaugural class began in late August.
by Anne Moratto
Consultation Tips: Getting Clients to Accept Change
MODERN SALON Guest Blogger Carlos Valenzuela shares a consultation technique to help clients "see" themselves ...
by Anne Moratto
Schwarzkopf Professional Sponsors "Color Bizarre" at Kut Haus Claremont
On July 25th 2016, Schwarzkopf Professional teamed up with Kut Haus Claremont in Claremont, CA to host a color showcase, Color Bizarre. A gathering for the exchange of philosophies, techniques, and hair painting methods by some of the ...
by Anne Moratto