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Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Samantha Tarini (@deathbycouture) in Las Vegas, NV took her guest, who is "pretty light anyway, about a level 7 and pretty ashy" to this shining silver/grey that looks both on-trend and classically beautiful, at the same ...
In our March issue, Beauty Industry Report’s Mike Nave interviews FHI Brands' Shaky Gulamani, Hempz’ Lou Georgelos and American Dawn’s Ron Kothari to learn more about what’s new this year and how these innovative ...
In 2014, Macadamia Beauty, LLC evolved its brand name from Macadamia Natural Oil to Macadamia Professional, reinforcing the company’s commitment to the salon professional. The rebranding involved new packaging, new formulas, and a new ...
In preparation for the new Sport Clips Haircuts Collection, the first-ever Sport Clips Artistic Team brought their "A" game. Working with their coach, Expert Cutter Julian Perlingiero and guided by Sport Clips Senior Director of ...
Recently, at the Wella Studio in Woodland Hills, CA, an audience of invited stylists and salon owners were introduced to new Night Density Rescue from Nioxin, a leave-on scalp treatment designed to protect against and neutralize oxidation, ...
CHI, a global leader in ceramic hair tools and premier hair care, and CHI's celebrity ambassador Zendaya officially unveiled the launch of the #REALisBEAUTIFUL campaign.CHI and Zendaya have teamed up to show and encourage women to be their ...
We spotted this blog post from Paul Mitchell Editorial Director Lucie Doughty on her favorite beauty looks from the 88th Annual Academy Awards and wanted to pass it along. Her take on beauty, fashion and hair comes from the place of one who is ...
A balayage expert at Alen M Salon in Los Angeles, Gigi (@gigipogosyan) gave her guest this lived-in-color working with Schwarzkopf shades.FORMULAS and PROCESSSTEP ONE: Pre-lighten ends with Schwarzkopf Igora Vario Blonde Plus with Igora Royal 6% ...
Last night, Kevin Murphy "walked" the Oscars 2016 red carpet on the heads of some of Hollywood's best-coiffed men. Joanna Pensinger Ford groomed Best Actor in a Leading Role nominee Michael Fassbender using Rough Rider. ...
Giannandrea, International Creative Director for Macadamia Professional, created boho-chic loose waves for Jessica Biel's Vanity Fair Oscars Party look. Giannandrea calls this "off-duty model texture."STEPS:Apply Macadamia ...
Laini Reeves used Abba Pure Performance Hair Care – a line of vegan, gluten-free, and sulfate-free products – to style actress Amy Adams for the 2016 Vanity Fair Oscar Party.Reeves was inspired by Adam's Versace gown to create ...
Wella Professionals Stylist Robert Vetica cut and styled Cate Blanchett's hair for the Oscars 2016. Vetica and Blanchett had been in discussions about cutting her hair and Blanchett was comfortable going for it on the day of the Oscars. ...
Redken recently unveiled newly-renovated websites for both professionals and consumers that have been created with the stylist’s needs in mind. On RedkenPro.com, it is easier than ever to access education, product information and ...
It's the type of 'before' that stops you mid-scroll. When we saw this color intervention that Urbana, OH hairdresser Lauren Cage (@LC_DOESHAIR) performed for her client, we wanted to first applaud her and. second, ask what she ...
In line with the brand’s commitment to be ahead of the digital curve, Redken has launched its #RedkenObsessed Emoji Keyboard, making it easier than ever before for hair stylists to share their favorite products and services with their ...
An "Ombré to Balayage" by Max Gourgues (@maxgourgues) illustrates a beautiful transition and transformation. Visit this talented artist's Instagram and SnapChat, where he documents his work.STEP ONE: "I did a full head ...
Master Colorist Joy LaMay (@joydivided) working out of C the Salon in Studio City, CA has a guest who trusted her to take her to this bold, dramatic red. You might say Joy has "red cred." Check out LaMay's beautiful video ...
