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Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Wella, the Salon Professional Unit of Procter & Gamble, and Jean-Claude Biguine Group, a leading French premium salon chain, announced a new global partnership at a recent press conference at Biguine’s ...
*This article is excerpted from a New York Post article, "Hairdressers reveal the secrets of Donald Trump's hair" by Doree Lewak. For the complete article, click here.Amy Lasch, a TV and film hairstylist for 30 years, worked ...
Our staff at Katherine Frank Creative is THRILLED to announce we are finalists in Exhibitor Magazine's Portable/Modular Awards! The winner(s) will be announced at EXHIBITOR LIVE in March but until then, you can vote for us in the ...
L’Oréal USA, the largest subsidiary of L’Oréal S.A., announced the signing of an agreement to acquire key assets from Raylon Corporation, a full-service, family-owned wholesale distributor headquartered in Reading, ...
French hair artist Charlie Le Mindu gained international fame for his avant-garde “haute coiffure” creations for celebrities, fashion shows, photo shoots and art installations. His material of choice is real hair from Hairdreams, ...
French hair artist Charlie Le Mindu gained international fame for his avant-garde “haute coiffure” creations for celebrities, fashion shows, photo shoots and art installations. His material of choice is real hair from Hairdreams, ...
Tip number two on my list of the things you can do RIGHT NOW to be a better haircutter is to have a plan for the haircut before your begin the haircut.In this tip I am not speaking of your client consultation. We have already addressed ...
Lindsey Benitez (@lindseybenitez) calls this finished shade Chestnut Praline Latte. It is not a dramatic shift but the added dimension results in a yummy color.STEPS and FORMULAUsing all Schwarzkopf USA haircolor, alternating between ...
Born and Raised: Farmington, New MexicoIndustry Icon: Vidal Sassoon and my mentor, Jay SebringCareer Other than Hairdressing: I would have liked to have been a Venture Capitalist, to take companies and help to grow them. I really find that ...
We found this pretty finish by @lizyjung on @Olaplex. The Details: "She wanted Emma Roberts Blonde, almost platinum, and needed it done before her vacation.She is a natural dark brunette. This client was with Liz for almost 12 hours ...
Sharing this article found on Milady Pro. Visit their site for more: http://www.cengage.com/miladypro/home/Do you charge what you’re worth? How do you determine that? What’s the difference between someone who charges $25 ...
When clients' run late to their appointments, guess what? Your whole day gets jacked. One person 10-15 minutes late or more can, and usually does create a bad situation for everyone else on your book that day.What about the ones that run ...
Aloxxi uses Color Personalities to facilitate the conversation between colorist and client. While the woman sitting in the chair may not understand levels and volumes, they can relate to hearing their haircolor described as "Blonde ...
Kathleen Austin (@hairgoddesskat) in Stockton, CA has an Instagram feed filled with beautiful finishes. We liked this deep, dramatic rooty blonde.HOW TO: Red to Beige Blonde BalayageRoot: Fanola USA 6.44 + 10 volumeBalayage: Fanola USA ORO 24k ...
In an industry filled with colorful personalities, George Schaeffer, founder of global nailcare brand OPI and the president of Aloxxi Haircolor, stands out. He moved from nail color to hair color when he acquired Aloxxi and MODERN SALON asked ...
RUSK Deepshine Color was introduced to the market in 2006. MODERN SALON interviewed VP and General Manager of Conair Pro, Alan Stockman, on the development of Deepshine, on RUSK's commitment to education and the brand’s plans in ...
What began as a fundraiser celebrating beauty and wellness education has evolved into a philanthropic movement uniting industry leaders, beauty and wellness professionals and NEXTGEN talent. On Saturday, March 12, 2016, the Beauty Changes ...
