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Anne Moratto

Director of Brand Content Strategy, MODERN SALON and NAILS

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.

Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards.  She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards.  As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell.  Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.

In The Know|News|Jan 26, 2016

Beauty Pitch Returns to PBA Beauty Week

The Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) announce the return of Beauty Pitch, to be held Saturday, July 23, 2016. Hosted by CPNA, this one-of-a-kind beauty-centric competition will be held in Las Vegas during ...

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In The Know|News|Jan 26, 2016

XFusion in SalonCentric

Toppik, a leading manufacturer of hair building fibers, announced Salon Centric as its newest retail partner for its salon-professional brand XFusion by Toppik. Beginning February 1, 2016, XFusion by Toppik’s signature line of Keratin ...

In The Know|News|Jan 26, 2016

New KEVIN.MURPHY Singapore Academy

Hair care brand KEVIN.MURPHY announces the opening of Singapore-based ACADEMY, a specialized training center for professionals in the region designed to generate global brand growth and expansion. Located in the fashion and technology hub of ...

In The Know|News|Jan 26, 2016

Agadir Celebrity Spokeswoman

Larsa Pippen, model, philanthropist and wife of NBA legend Scottie Pippen, has been named the celebrity spokeswoman and brand ambassador for Agadir Argan Oil by executive vice presidents, Jack and Paul A. BogosianAgadir Argan Oil products ...

In The Know|News|Jan 26, 2016

StyleSeat Acquires BeautyBooked

StyleSeat, a leading mobile and online destination for booking beauty and wellness appointments, announced that it will acquire NYC-based BeautyBooked - a discovery and booking platform for high end salons and spas. The acquisition of ...

In The Know|News|Jan 26, 2016

OPI’s Bill Halfacre Passes Away

William “Bill” Earl Halfacre, age 74 of Arrington, TN, passed away Sunday, January 10, 2016. A native of Old Hickory, TN, he was preceded in death by his father, Donald Earl Halfacre.Halfacre was Executive Vice President of Sales ...

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In The Know|News|Jan 25, 2016

Talking Lashes, Bigger Is Better and Faster Is Fabulous: NovaLash American Volume Series for Amped-Up Eyelashes

NovaLash artists are creating a lush lash line in less time with NovaLash American Volume series.  Applying the ultra-light American Volume Extensions in three curls with a “Fan, Feather and Load” technique, unique to NovaLash, and securing them with new rapid-dry HighSpeed Platinum Bond Adhesive, service time is cut in half while lash fullness is multiplied.

Sponsored by NovaLash

In The Know|News|Jan 22, 2016

FUEL Expands Distribution

FUEL, the company focusing on recognizing and rewarding True Stylists by providing world-class education supported by a full spectrum of professional products, is now available through multiple distributorships.“We deliberately partner ...

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