The Guerilla Is Gone But It's Not Too Late for You
Mr. Jay Levinson, author of "Guerilla Marketing" just passed away. You and your barber business are perfect for employing Mr. Levinson’s Guerilla marketing ideals.
by Ivan Zoot
Ivan Zoot
Contributor
Ivan Zoot is ClipperGuy, a highly sought after presenter and trainer in the world of men's hair. Learn more about Ivan's educational support and programming at clipperguy.com.
Plan NOW for Small Business Saturday
NOW is the time to lock in your plans for Small Business Saturday. Small Business Saturday is the Saturday after Thanksgiving, the Saturday after Black Friday. It is the day we small business ask local customers to patronize our small businesses and other small businesses in our community.
by Ivan Zoot
The 500 Business Card Challenge
I will state the belief that all this instagramming, tweeting and facebooking is not as powerful as classic old school marketing of barber haircuts. The personal referral needs to be just that… personal.
by Ivan Zoot
Barber Numbers: To Know ‘Em Is to Grow ‘Em
If you know the basic numbers of your business and understand why these particular numbers are important then you can put plans in place to improve these numbers.
by Ivan Zoot
Only "Grandfather" Your Grandfather: Price Increases Apply to All
Only grandfather your Grandfather… or perhaps your dad. Everyone else goes up when the price goes up.
by Ivan Zoot
How to Open a Barbershop: Update from February Blog Post
In February I posted a blog on how to open a barbershop right, right now. I shared the experiences of a friend who was opening a shop in what was (and still is) a tough economic climate. I outlined what I saw him doing that I believed to be the right things to be doing at the time. It has been six months since he opened. It was time for a visit and an update. I stopped in to see him last week.
by Ivan Zoot
How to Kill a Comb-Over
I was inspired to write this blog post as both a how-to for salon professionals and as a public service. Perhaps I will empower some salon professionals and we can beautify the landscape at the same time. I was waiting on a flight at O’Hare, deep in my favorite pastime of people watching. A few of the observed hairstyles left me a bit shaken. One particularly scary comb-over prompted me to take out my laptop.
by Ivan Zoot
There Is No "Advanced Men's Haircutting Education"
I had a conversation with an attendee at Premiere that got me thinking. The central point of our conversation was that there really is no advanced men’s hair education. I think I knew this from years of experience, but the conversation explained it well.
by Ivan Zoot
July 1: National “Raise Your Haircut Prices" Day
Now is the time to evaluate your pricing and take an increase if business metrics indicate you should.
by Ivan Zoot
Hanging Out on the Corner: The Key to a Great Guy's Haircut
The corner is the key to great guy haircuts. No, not the street corner, the haircut corner.
by Ivan Zoot
The Five Tools of Guy Haircutting
This is about being on the top of your game in the use of the 5 environmental tools of guy haircutting. Not the tools in your station drawer. This is about a level of mastery of the tools that truly separate true masters of our craft from average haircutters.
by Ivan Zoot
One Haircut, One Career
I have long held that I only know one haircut. I have claimed to have built my entire career on the mastery of just one haircut.
by Ivan Zoot
The State of Men's Hair: Reflections on ABS
Following are my observations about the state of men’s hair in the professional beauty industry, in no particular order, just my observations.
by Ivan Zoot
The Military Rockabilly: THE Men’s Look for Spring 2013
The Military Rockbilly is THE look for men in Spring 2013.
by Ivan Zoot
How To Open a Barber Shop Right, Right Now
A friend of mine opened his new shop recently in Crown Point, Indiana. My friend got right the top five important elements of opening a shop RIGHT NOW. Here is what I believe you need for a successful shop- opening in today's economy.
by Ivan Zoot
How to Set the Price for Your Men's Haircuts
Setting your men's haircut price is the first step in becoming a successful men's haircutter.
by Ivan Zoot
Reflections on Your Mirror: Proper Use Can Improve Your Haircuts
The station top mirror is a fundamental tool of men’s haircutting. Proper use of your mirror can improve your haircut quality, your haircut timing and your bottom line.
by Ivan Zoot