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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

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In The Know|News|Jan 28, 2019

Redken Announces Frizz Dismiss Range

Redken is excited to announce its reinvented Frizz Dismiss Range: a collection of hair care products and treatments that are designed to provide humidity protection and smoothing benefits for all types of frizzy hair.

In The Know|News|Jan 23, 2019

Takara Belmont Spa Mist II

Takara Belmont’s Spa Mist II is a versatile hair processor that opts for mist instead of steam, which avoids harsh temperatures. It also enhances treatments by opening up the hair follicle, allowing the treatment to penetrate, and sealing the follicle shut for better results.

In The Know|News|Jan 18, 2019

ECRU New York Launches Dry Shampoo Powered by Charcoal

The ECRU New York Dry Shampoo instantly refreshes hair and styles, absorbs oil, detoxifies and eliminates odors, while imparting volume and subtle texture into the hair. Its lightweight, ultra-dry, paraben-free formula leaves no powdery residue, making it the perfect solution for refreshing hair post-workout, extending the life of blowouts, or as an added boost to hair when going from day-to-night styling.

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