Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Framesi Launches FramColor 2001 Intense
The new line of permanent hair color is designed to process in half the time and includes 22 luminous, hi-fi shades from intense naturals, vibrant reds, and violets to the most cooling ashes for 100% gray coverage and 4 levels of lift.
April 30, 2019
1 min to read
Framesi has launched its new FramColor 2001 Intense collection. The new line of permanent hair color is designed to process in half the time and includes 22 luminous, hi-fi shades from intense naturals, vibrant reds, and violets to the most cooling ashes for 100% gray coverage and 4 levels of lift.
Framesi FramColor 2001 Intense features an innovative technology exclusively from framesi called FPP, or Fast Pigmentation Processing (FPP), a synergy of three main components:
Luminous Hi-Fi shades calibrated to guarantee coverage at the intended level (nonprogressive) with no buildup
Innovative carrier system transports hair color dyes quickly into the cortex
Accelerated hair color dyes that are stabilized to quickly expand and become permanent in half the time. These dyes are nonprogressive, which means that a 6 level will still be a 6 level, even if you process 5, 20, or 45 minutes longer.
FramColor 2001 Intense also has a user-friendly comfort formula with virtually no ammonia fragrance and low client sensitivity. It is cruelty- and gluten-free and 100% vegan. Visit framesiprofessional.com
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Sponsored by BeautyWorld Dubai