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Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.
With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.
Keratin Complex is expanding its product portfolio of professional styling tools with the launch of HydraDry Dual Ion and Ceramic Professional Smoothing Dryer and StealthIV Next-Generation Digital Smoothing and Straightening Iron. Boasting the ...
Repêchage has treated their classic C-Serum Seaweed Filtrate to an upgrade in packaging. Now available in a luxurious and classy, glass bottle, and brand new pump, this super-serum can be applied with ease all over the face, neck & ...
Pravana presents NEVO Total Fixation, a long-lasting yet lightweight hair gel that provides a powerfully strong hold without added chemicals. Whether you are creating smooth, defined curls or an avant-garde style that needs extreme ...
Love at First Lather from 12 Benefits is a moisture-balancing, mousse shampoo. The pre-foam cleanser has nine essential ingredients that thoroughly safeguard hair. For more info, visit ...
Kenra Platinum Thickening Spray 5 increases hair thickness after three applications. Protects against humidity and frizz for up to 48 hours. Significantly increases body for up to 24 hours. Provides a non-flaking, brushable finish. Reactivates ...
Kenra Platinum Thickening Mousse 12 increases density of hair shaft, resists humidity for up to 48 hours and provides thermal protection up to 428ºF (220ºC). According to Kenra, this product "significantly" increases body for ...
L’Oréal Professionnel presents Mythic Oil Sève Protectrice, a nourishing primer and heat protectant that can be used prior to daily styling to keep hair healthy, shiny and soft. Mythic Oil Sève Protectrice features ...
Pureology has made a donation of $10,000 to City of Hope for breast cancer research, treatment and education. In conjunction with the donation, this limited-edition kit available to salons and their clients comprises: *Pure Volume Shampoo to ...
Repêchage introduces Opti-Firm Lift Cream, a new and improved skin-firming, daytime protection cream. Now infused with EcoCert Seaweed, Organic Aloe Vera and Propanediol to help achieve a dramatic reduction in the appearance of fine lines ...
Paul Mitchell Professional Hair Color's new Origami Collection presents innovative color techniques designed to spark change for guests in the salon. Origami Collection helps stylists create four dramatically different looks: Bringing Blonde ...
The American Academy of Dermatology reports that 50% of the US population experience some form of sensitive or sensitized skin. With this in mind, Dermalogica keeps skin health in its prime with the launch of Redness Relief Primer SPF20 as part ...
New from Kevin.Murphy is Smooth.Again, an anti-frizz treatment and smoothing styling product developed to tame dehydrated, unruly hair while providing added heat protection. Smooth.Again is formulated with baobab seed oil, orchid extract and ...
Schwarzkopf Professional OSiS+ launches OSiS+ Session Label, the haute couture collection of styling staples. Noticeably fast-drying and completely weightless, the collection includes six products that are made to layer and perform immediately ...
This season KALLISTA offers two special Holiday Hand Care promotions for salon stylists, and their clients. Salon owners can choose to reward their stylists with a gift of KALLISTA to take care of their most important professional ...
Look to Redken Fashion Waves 07 texturizing sea spray for tousled, beachy texture and waves with a matte finish. Mist onto damp hair in layers and allow to air dry or diffuse for au naturale, born-this-way waves, or layer with other Redken ...
SalonTech Magic Tape offers protection for both your flat iron and your hair. When you place this Teflon tape over the plates of the flat iron, it protects the them from any chemicals that may be on the hair and will safeguard against chemical ...
Salon colorists and stylists are challenged on a regular basis with clients whose hair requires some type of color correction. We aren’t talking about the client who is looking for a total hair color change, we’re talking about ...
