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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Jul 29, 2014

OSiS+ Session Label Strong Hold Hairspray

Schwarzkopf Professional OSiS+ launches OSiS+ Session Label, the haute couture collection of styling staples. Noticeably fast-drying and completely weightless, the collection includes six products that are made to layer and perform immediately ...

In The Know|News|Jul 28, 2014

Kallista Holiday Hand Care

This season KALLISTA offers two special Holiday Hand Care promotions for salon stylists, and their clients. Salon owners can choose to reward their stylists with a gift of KALLISTA to take care of their most important professional ...

In The Know|News|Jul 21, 2014

Redken Fashion Waves 07

Look to Redken Fashion Waves 07 texturizing sea spray for tousled, beachy texture and waves with a matte finish. Mist onto damp hair in layers and allow to air dry or diffuse for au naturale, born-this-way waves, or layer with other Redken ...

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In The Know|News|Jul 18, 2014

SalonTech Magic Tape

SalonTech Magic Tape offers protection for both your flat iron and your hair. When you place this Teflon tape over the plates of the flat iron, it protects the them from any chemicals that may be on the hair and will safeguard against chemical ...

In The Know|News|Jul 18, 2014

pure BLENDS Color Correcting Kits

Salon colorists and stylists are challenged on a regular basis with clients whose hair requires some type of color correction. We aren’t talking about the client who is looking for a total hair color change, we’re talking about ...

In The Know|News|Jul 18, 2014

Oribe Cult Classic Holiday Bag

This collection of Oribe favorites—perfect for the jetsetter, gym-goer or anyone who likes to look good on the go—gives hair everything it needs to stay happy and healthy wherever your days (and nights) may take you. The Oribe Cult ...

In The Know|News|Jul 18, 2014

Oribe Beautiful Color Holiday Box

Oribe introduces their Beautiful Color Holiday Box, featuring a reparative, glossifying trio that add life and shine to hair with cuticle-enriching conditioners, color-protecting UV filters and frizz-taming biopolymers. Included is Shampoo ...

In The Know|News|Jul 17, 2014

Mehaz Solitaire Collection

Mehaz introduces the new Solitaire Collection launching September 2014, including the Slanted Tip Tweezer, Precision Brow Scissor, and Ultimate Brow Kit. Hand-crafted in Italy, the entire collection is ready to shine with three high-quality ...

In The Know|News|Jul 17, 2014

Color Wow Speed Dry Blow-Dry Spray

Blow dryers wreak havoc on hair, especially color-treated hair, which is why Color Wow has introduced Speed Dry Blow-Dry Spray, a first of its kind formula that beats the heat and still delivers that perfect blow-out, while protecting ...

In The Know|News|Jul 17, 2014

Jane Iredale Magic Mitt

This knit, microfiber cleansing cloth completely removes make-up without using any cleanser; the combo of warm water and microfibers turn make-up into an emulsion that is easily swept away by the mitt. The specially knit micro-fibers help ...

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In The Know|News|Jul 17, 2014

Pharmagel Sun Therapé

Summer Skin Win One sunscreen doesn’t fit all, which is why Pharmagel has introduced Sun Therapé, its anti-aging, SPF 35 sunscreens for face, body and sport. The hydrating UVA and UVB shields repair damaged cells while it ...

In The Know|News|Jul 16, 2014

Hot Tools Insta-Curl EZ Styler Iron

Hot Tools presents their new Insta-Curl EZ Styler Iron, available in 1” and 1 1/4” barrel sizes. Its unique split barrel design provides super-fast performance for quick, lasting curls. The Insta-Curl EZ Styler Iron features Pulse ...

In The Know|News|Jul 11, 2014

Kevin.Murphy's Hydrate-Me.Masque

KEVIN.MURPHY announces the launch of HYDRATE-ME.MASQUE, a repairing and smoothing conditioning treatment, formulated to repair coarse, colored hair. HYDRATE-ME.MASQUE joins HYDRATE-ME.WASH & RINSE as the third step in moisturizing frizzy or ...

In The Know|News|Jul 11, 2014

Angel.Masque by Kevin.Murphy

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} 800x600 KEVIN.MURPHY announces the launch of ANGEL.MASQUE, a new strengthening and deep conditioning treatment formulated to rejuvenate fine, chemically treated or colored hair. ANGEL.MASQUE joins ANGEL.WASH & RINSE as the third step in strengthening and thickening fine, colored hair. ANGEL.MASQUE features Tripeptides from Citrus and Bamboo to promote hair growth and cellular regeneration, as well as Silk Proteins and Aloe extracts to improve hair elasticity and restore moisture balance. Jojoba Esters give hair extra strength and thickness, while Quinoa proteins add moisture and shine. Available in a new squeezable package for easy use, ANGEL.MASQUE should be applied to freshly washed hair, massaged into the scalp and hair, and then left for 5-10 minutes before rinsing. For more information, visit KevinMurphy.com.au. ...

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