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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Jun 12, 2012

Redken's Shield 07 and Satinwear 02

redken.com Redken introduces duo shield 07 color protecting gel-cream and a new and improved satinwear 02 prepping blow-dry lotion. Both products feature the brand-new technological innovation, Heatguard Complex, with xylose sugar to prevent ...

In The Know|News|Jun 11, 2012

TouchBack Marker

Touchbackgray.com TouchBack Marker is the only temporary root touch up on the market that uses real hair color. TouchBack bonds to the hair, blending seamlessly with permanent hair color to create a totally natural look, in between salon visits. ...

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In The Know|News|Jun 11, 2012

Ultratress 4-Step Care System

Ultratress.com Ultratress is launching a four-product system formulated specifically not to weaken the bond on human hair extensions. The line includes 8-oz. bottles of: Ultratress Balancing Shampoo, a daily-use formula that safely and ...

In The Know|News|Jun 11, 2012

Master Texturizer by Kamisori Shears

kamisorishears.com The 7-Star Master is hand-made in Japan using one of the finest metals to accelerate texturizing and thinning in half the time. This innovative model cuts double the amount of hair using the Master’s ‘double ...

In The Know|News|Jun 8, 2012

wHet Collection

Description: This collection marries functionality with high-end color. Chip-resistant and DBP-, formaldehyde- and toluene-free. Hues: Quixotic; Yesternight; Faux Pas; Megalomaniac (pictured); Serendipity; Salacious; Wanderlust; Conundrum; ...

In The Know|News|Jun 8, 2012

Zoya Beach & Surf

Description: Dive into the creamy shades of the Zoya Beach Collection or the shimmering sea foils of the Zoya Surf Collection. Hues: (Beach Collection) Reagan; Lara; Shelby; Arizona; Tracie and Wednesday (pictured). (Surf Collection) Rory; ...

In The Know|News|Jun 8, 2012

Essie 2012 Summer Collection

Description: Suit up this summer with colors from sky blue and molten bronze to fun-loving party lime, scorching hot pink and obsession-worthy bright orange. Hues: Bikini So Teeny; Cascade Cool; All Tied Up; Off the Shoulder; Fear or Desire; ...

In The Know|News|Jun 8, 2012

Orly Feel the Vibe Collection

Description: These brights and bold basics can complement a graphic swimsuit, add spice to a sundress or enhance sun-kissed skin. Hues: Melt Your Popsicle; Dayglow; Skinny Dip (pictured); Glowstick; Beach Cruiser; After ...

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In The Know|News|Jun 8, 2012

China Glaze Summer Neons

Description: Features 12 scorching shades perfect for surf, sand and nightlife. Available as open stock and 12-piece counter display. Normal 0 false false false EN-US X-NONE X-NONE ...

In The Know|News|Jun 8, 2012

OPI Vintage Minnie Mouse

Description: Created in honor of Disney’s beloved character, the colors capture Minnie Mouse’s irresistible charm in playful, pretty shades of pink and red.   Hues: Nothin’ Mousie ‘bout it (pictured); I’m All ...

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