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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|May 30, 2012

ORLY Back to School 2012 Collection

orlybeauty.com ORLY's new back to school color collection synthesizes the unexpetced blend of pure pigments, dense pastels and industrial creme tones. Electronica Collection is inspired by the unique blend of nature and the machine. All ORLY ...

In The Know|News|May 30, 2012

H2PRO Mini Irons

h2probeautylife.com H2PRO introduces five new colorful Mini irons. The 1/2-inch wide iron features a 6.75-inch long handle, three layers of ultra smooth, and snag-free baked ceramic plates coated with tourmaline. The naturally occurring ...

In The Know|News|May 24, 2012

Princess Theodora Replenishing Rose Cream

Princess Theodora's Replenishing Rose Cream's synergetic blend of pure rose water, rose absolute, coconut and jojoba oil, vitamin E, neem oil and rosemary will boost and replenish skin's natural resources and keep it looking refreshed, ...

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In The Know|News|May 24, 2012

Icon Hair’s India Oil Strengther

Icon Hair’s India Oil strengthens, detangles, and adds smooth brilliance. It leaves hair more manageable with amazing shine with the use of far east oil blends including argan oil and real amber. The India Line also offers a shampoo, ...

In The Know|News|May 24, 2012

Andis Pink Style Hair Dryer

Andis' Pink Style Tourmaline-Ionic-Ceramic Hair Dryer combines tourmaline, ionic, and ceramic technologies with 1875 watts of drying power. The result is softer, smoother, and healthier hair with more luster and shine in less ...

In The Know|News|May 24, 2012

Mini Kittoura Luxurious Travel Bags and Tools

Mini Kittoura is a line of luxurious travel bags and tools, coming in a three-piece, petite brush set. With three double-sided brushes, the set offers six total options to fulfill all application needs while conserving space. The soft bristles ...

In The Know|News|May 24, 2012

Shobha Natural Wax

This newly-improved formula contains only natural ingredients. With no artificial colors, fragrances or dyes, Shobha Natural Wax ensures compatibility with even the most sensitive skin; whether it’s the face, body or bikini area, the ...

In The Know|News|May 22, 2012

Repêchage C-Serum Seaweed Filtrate

C-Serum by Repêchage, short for cytoserum, is a highly concentrated Laminaria Digitata Seaweed extract rich in vitamins, minerals amino acids and trace elements. Helps to prevent dehydration, fine lines and provides moisture to restore ...

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In The Know|News|Apr 24, 2012

Hypnotik Hair Frizz Fighting Serum

This serum will repel humidity and leave hair full of life through all types of weather. Made with certified organic ingredients this product leaves hair supple and free of radicals in a subtle fresh scent. Made from Neroli oil, this product ...

In The Know|News|Apr 24, 2012

MDXV Beard Moisturizing Lotion

Ideal for the man who wears two to 10 days of stubble, this lotion is made with Tea Tree oil and Aloe Vera, which are known for their healing and anti-itch properties. When applied to the facial hair, it softens the strands of hair making it ...

In The Know|News|Mar 28, 2012

Airtan Body Master Pro Kit by Dinair

The AirTan Body Master by Dinair is the ultra portable, personal and professional airbrush tanning system. The system is easy to use, easy to clean and super light. Great to use on other people in a professional atmosphere. The AirTan Body ...

In The Know|News|Mar 28, 2012

Murad Anti-Aging Spot Treatment

This triple-action wrinkle-fighting treatment, which has the highest retinol content of all current Murad products, combines Encapsulated Retinol, which reduces the appearance of deep wrinkles by increasing cell turnover and improving ...

In The Know|News|Mar 28, 2012

Cricket Detangler Brushes

These colorful, comfortable brushes are ideal for detangling wet or dry hair. Each brush features soft, flexible nylon bristles with ball tips to smooth hair with ease. The padded cushion is great for sensitive scalps. Available in vibrant pink, ...

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