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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Mar 28, 2012

Hempz Citrus Blossom Moisturizer

Key Features: 100 percent Pure Hemp Seed Oil and Extract (THC-Free) Ginseng and Aloe Vera Extract Vitamins A, C and E Shea Butter and Sweet Almond Oil Citrus Extract Benefits: Rich source of essential Fatty Acid and Key Amino Acid ...

In The Know|News|Mar 28, 2012

Mizani's Curl Set

Define curls with flexible control, leaving hair soft, never crunchy with Mizani's Curl Set. Defines curls like a gel and conditions hair like a cream, with flexible control polymers to give enough holding power for smoothing and controlling ...

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In The Know|News|Mar 28, 2012

Lip Popping Colors from Inglot Cosmetics

With their unique formulation and special ingredients of vitamin E and apricot kernel oil, help your client's lips feel moisturized and protected.  The formulation also allows for an easy and long lasting application, and will not leave ...

In The Know|News|Mar 28, 2012

Goody Heat Flash Dry Blow Dryer

Flash Dry’s patented Pro Speed fan technology accelerates airflow, doubling the air power of the dryer for faster blowouts. According to Goody, The dryer features 72 percent more tourmaline ion-rich airflow to better penetrate and smooth ...

In The Know|News|Mar 28, 2012

NovaLash Mascara

Designed specifically for use with NovaLash Eyelash Extensions, this water-soluble formula is rich in vitamins A, E and C to condition and nourish your lashes. The clump-free hollow-fiber brush lifts & separates lashes for a perfect ...

In The Know|News|Mar 28, 2012

Alchemic Collection from Davines

This collection of shampoos and conditioners are designed to add new life to hair color. Whether your clients have natural or color-treated hair, Davines has formulated an Alchemic shampoo and conditioner to reawaken, intensify and protect your ...

In The Know|News|Mar 28, 2012

John Masters Organics 100 percent Argan Oil

John Masters Organics 100 percent Argan Oil is rich in potent antioxidants and tocepherols, including Vitamin E--these help to neutralize free radicals on the skin ad scalp. This product helps to retain moisture, improve elasticity and soften ...

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In The Know|News|Mar 28, 2012

KeraStraight Moisture Boost Treatment

In-salon service designed for salon clients that need an added boost to their keratin smoothing treatment or are simply looking for a quick fix to smooth and condition frizzy, dehydrated locks. Treatments are performed in less than 30 minutes ...

In The Know|News|Mar 28, 2012

Practicioner Flatiron by Hair Treats

This professional digital flatiron features 1" Korean black titanium plates  (smooth and scratch resistant), a temperature gauge from 230°C—445°F. Universal voltage 100 to 240 V, digital temperature control and automatic ...

In The Know|News|Mar 28, 2012

Auspect MD Pro Clean

Pro Clean is an exfoliating gel formula with multi-fruit extracts to improve cellular renewal for smoother, clearer, younger-looking skin. An effective prep for all procedures. Free of detergents and other irritating ingredients. Features and ...

In The Know|News|Mar 28, 2012

Auspect MD Red-Less

A soothing, calming anti-inflammatory and antioxidant serum containing Sea Buckthorn Fruit Extract. Great for Rosacea, reactive or sensitive skin types. Features and Benefits: Coenzyme Q10 (ubiquinone): A powerful antioxidant. Penetrates the ...

In The Know|News|Mar 28, 2012

Auspect MD Pigment Eze Pro

Pigment Eze Pro brightens the skin with Tyrostat, a potent, chemical-free tyrosinase inhibitor associated with a 25 percent reduction in skin discoloration in six weeks. Contains skin lightening ingredients derived from plants native to the ...

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