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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Mar 27, 2012

Algenist Firming & Lifting Cream

Ultra firming and restructuring cream to lift and tighten while reinforcing skin structure. This cream leverages the power of alguronic acid and ProPeptide3. Brought together in an antiaging complex, these ingredients boost production of skin's ...

In The Know|News|Mar 27, 2012

The Make-Up-Matte

The Make-Up-Matte is a mineral and powder work space and portable carryall for cosmetics that is ideal for busy women on-the-go. Simply unfold the Make-Up-Matte and use at home on a vanity, at the gym, in the car or public ...

In The Know|News|Mar 27, 2012

Jatai International's Blade Edge Technology

Jatai International's new blade edge technology from Feather Styling Razors features a new, improved blade resin coating that provide for a smoother cut and softer touch to razor-cutting. The Feather Styling Razor blades have always been known ...

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In The Know|News|Mar 27, 2012

Bosley Professional Hair Thickening Fibers

Hair Thickening Fibers from Bosley Professional Strength, blend with natural hair to help add density to areas that are fine or thinning, instantly creating thicker, fuller-looking hair. Made of keratin proteins that are similar in composition ...

In The Know|News|Mar 27, 2012

HED-OVERDIRECT Shine Serum

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In The Know|News|Mar 27, 2012

E-T.C. Light Professional Ionic Hair Dryer

The E-T.C. Light Professional Ionic Hair Dryer is compact (only 18 cm long), light-weight (less than a pound) and has a patented Evolution-Turbo Compressor that delivers intense power quietly—all features contributing to an ergonomically ...

In The Know|News|Mar 27, 2012

Orly GelFX

Durable, chip-free manicures that last for two weeks with superior shine and easy removal. ORLY matched GelFX to 38 of the top-selling colors ranging from sophisticated neutrals to glittering metallics to vibrant shades of blue, purple and ...

In The Know|News|Mar 27, 2012

Simply Smooth Keratin Complete Kit

The Simply Smooth Keratin Complete Kit includes everything you need for an in-salon keratin smoothing treatment as well as at home maintenance. Simply Smooth keratin is a botanically based, gentle smoothing system with vanillin. The Simply ...

In The Know|News|Mar 27, 2012

Organic Care Systems Soothe Plus Range

Soothe Plus Shampoo, Conditioner and Treatment is an all-natural line to help irritated scalps. Especially those with eczema or psoriasis. Restore their health so that they can come back for color and other salon services! Soothe Plus contains ...

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In The Know|News|Mar 27, 2012

SuperNail LED Lamp

The SuperNail LED Lamp is a timesaver for nail technicians. It features 10, 30 and 60 second time intervals and the automatic auto sensor feature activates the lamp when your client's hand is inserted. It offers more than 50,000 hours of usage ...

In The Know|News|Mar 27, 2012

Concentré de Collagène by Roy Teeluck

Concentré de Collagène is a hair and scalp treatment formulated with a collagen delivery system, enhanced with nourishing peptides and botanicals. The result is fuller, healthier and more voluminous hair. Roy's Concentré de ...

In The Know|News|Mar 27, 2012

Surface's Taffy Whip

Taffy Whip texturizes hair and rubberizes spring into curls with natural mushroom, corn and sugar fibers. Works with all types of hair whether short or long, curly or straight, wet or dry. This phthalate-free product gets its sweet scent from a ...

In The Know|News|Mar 27, 2012

Smooth and Healthy by Surface Hair Care

Smooth & Healthy uses an amino acid cysteamine derived from the protein cysteine to soften the hair and allow natural aramanth protein and babassu oil to attach. Smooth & Healthy is the ideal alternative to a Brazilian Blowout and a ...

In The Know|News|Mar 27, 2012

The Amazing Spider-Man Collection by OPI

OPI announces the launch of six limited edition nail lacquers and a new Shatter, inspired by Sony Pictures’ The Amazing Spider-Man. The line features six nail lacquers in addition to Shatter the Scales, ranging from white, coral and pink ...

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