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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Jan 20, 2012

Red Carpet Collection by Duri Cosmetics

Comes in six hues: Paparazzi--envious majestic green lacquer infused with a midas touch of sparkle.  Fashion Police--light blue shimmering hue Addicted to Fame--fiery orange Rumors--subtle shade of brick gray shimmer Limo Ride--copper ...

In The Know|News|Jan 20, 2012

Gloss Pomade from Kinky-Curly

Gloss Pomade from Kinky-Curly contains exotic ingredients such as Jojoba, Meadowfoam, and Pomegranate Oils. This rich, creamy pomade gives hair a high shine finish. Kinky-Curly’s formula is free of ingredients that create dulling build-up ...

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In The Know|News|Jan 19, 2012

Pureology's Hydrate Promotion

Pamper your hair with Pureology’s moisturizing, super-concentrated Hydrate Shampoo and Conditioner. This extra gentle, non-colour stripping, ZeroSulfate formula enhances colour brilliance and maximizes colour retention. Purchase and ...

In The Know|News|Jan 10, 2012

Airnergy

The Airnergy method promotes general well-being, increases the level of performance and concentration, has a positive effect on cell regeneration and thus on skin care and anti-aging. Airnergy is a method to be used for health prevention and ...

In The Know|News|Jan 6, 2012

Wahl Detailer

The Detailer is notable in that it provides constant power and includes an ultra-close cutting Adjustable blade.  Both the standard T-Blade and the new 5-Star wider T-Blade can be set to “zero overlap” with the “Pro ...

In The Know|News|Jan 6, 2012

Use Me's Get it Straight

Knockout curl or frizz and lockout humidity for a smooth look that lasts all day long. Porosity equalizing formula makes straight styling a snap. Leaves hair full and light with no sticky or oily feeling. Protects from heat styling. No blow ...

In The Know|News|Dec 28, 2011

The QuickStudy Cosmetology Hair Color Guide

This laminated guide is formatted into three panels (six pages) and was written by industry professionals as a supplement to the standardized cosmetology school certification. it serves as a great refresher and reference guide for more advanced ...

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In The Know|News|Dec 8, 2011

ProRituals by Jingles ADAPT Hairspray

ProRituals by Jingles ADAPT Hairspray, a dry setting and finishing aerosol spray that is non-flaking and brushable, is ideal for stylists looking for a product that provides medium hold with no build-up. This hairspray is soft and flexible ...

In The Know|News|Dec 8, 2011

WASHI Silver Phoenix Shear

The "Silver Phoenix" features Washi's Anti-Push Edge Technology (APET) to prevent hair from sliding. This shear is equally effectively on wet or dry hair. Forged from Japanese V1 Steel for dependable performance. The finished convex ...

In The Know|News|Dec 8, 2011

Surface's Theory Firm Styling Spray

Theory Firm Styling Spray is a firm-hold hairspray that combines its Gluten-Free Protein Complex and moisturizing botanicals to create strength, shine, color retention, and humidity resistance in the hair. Theory firm uses 100 percent natural ...

In The Know|News|Nov 21, 2011

Holland Collection by OPI

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In The Know|News|Nov 17, 2011

CREMA Treatment by Uans International

This treatment conditions hair using a slightly alkaline pH to penetrate the cuticle, shattering all previous conceptions that conditioners and treatments should be acidic. The formulation is designed to deliver manageability, softness and ...

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